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About the Role

Signal AI is seeking an exceptional VP of Marketing to lead its next phase of growth, scaling from a proven product to a market-leading intelligence platform. This strategic executive role is for a commercially-driven marketing leader with a proven track record of scaling global B2B SaaS marketing organizations in environments with $50m+ ARR. You will own Signal AI's complete marketing strategy, lead a geographically distributed team, and build a world-class demand generation engine to drive predictable, enterprise-scale pipeline growth.

Responsibilities

• Lead Signal AI's global marketing strategy and P&L, accountable for pipeline contribution, revenue influence, and marketing ROI across all regions.
• Build an integrated, high-performing global marketing organization managing directors of Product Marketing, Field Marketing, Demand Generation, and Content with revenue accountability and disciplined execution.
• Establish a marketing-driven, data-centric culture focused on enterprise pipeline generation and expansion revenue.
• Partner directly with the CRO and Sales leadership to own joint commercial targets, with Marketing accountable for 40%+ of qualified enterprise pipeline.
• Work closely with the CEO and executive team on go-to-market strategy, market positioning, competitive differentiation, and commercial expansion opportunities.
• Design and execute sophisticated, multi-region demand generation strategies delivering consistent, scalable enterprise pipeline growth at $50m+ ARR scale.
• Build enterprise-grade Account-Based Marketing (ABM) programs engaging strategic accounts and buying committees across EMEA, North America, and growth markets.
• Develop integrated lifecycle and nurture programs improving conversion velocity and deal size across the sales funnel.
• Architect measurement frameworks and attribution models tracking marketing's direct contribution to revenue for real-time optimization and investment decisions.
• Lead demand generation technology strategy, including MarTech stack, data integration, automation, and AI-driven optimization.
• Establish clear, ambitious marketing KPIs tied to enterprise pipeline, revenue influence, customer acquisition cost (CAC), lifetime value (LTV), and return on marketing investment (ROMI).
• Use data, experimentation, and customer insights to optimize campaign performance and marketing spend allocation.
• Own revenue forecasting accuracy; partner with Sales leadership on pipeline health, deal acceleration, and risk mitigation.
• Build a high-trust relationship with the CFO and Finance teams on marketing budget allocation, ROI tracking, and resource planning.
• Recruit, develop, and retain a world-class, geographically distributed marketing leadership team (8-10 direct reports).
• Drive a high-performance culture of commercial accountability, ownership, and customer obsession across all marketing functions.
• Establish clear career paths and professional development for emerging marketing talent.
• Lead cross-functional alignment across Product, Sales, Customer Success, and the broader executive team.

Requirements

• Minimum of 5+ years in VP or equivalent global leadership roles within B2B SaaS marketing.
• Proven success scaling marketing functions in companies at the $50m–$200m+ ARR stage, demonstrating ability to build enterprise demand generation engines.
• Demonstrated track record of leading geographically distributed teams (8+) across multiple regions (EMEA, North America minimum).
• Expert-level understanding of enterprise buying cycles, account-based marketing (ABM), demand generation, and customer journey optimization.
• Deep expertise in marketing analytics, attribution, forecasting, and ROI with the ability to hold teams accountable to data-driven performance targets.
• Proven partnership with Sales and CRO leadership, with experience in joint pipeline planning and revenue accountability.
• Strong executive presence and credibility—ability to influence C-suite conversations and board-level discussions.
• Hands-on knowledge of modern marketing technology stacks, marketing automation, CRM, analytics, and AI-driven optimization tools.
• Track record of delivering 2x–3x+ pipeline growth and/or 3x+ improvement in marketing ROI in prior roles.
• Experience driving marketing contributions to $40m+ of annual revenue influence or pipeline.
• Demonstrated ability to build marketing functions that scale efficiently as companies grow.
• Experience in AI, data, analytics, or enterprise technology platforms (particularly media intelligence, SaaS analytics, or B2B intelligence).
• Track record of scaling marketing during high-growth periods (50%+ YoY growth) while maintaining operational excellence.
• Experience in international enterprise markets (EMEA and North America).
• Familiarity with marketing to C-suite and senior decision-makers in large enterprises.
• Previous experience as an interim or fractional CMO, or stepping into broader commercial leadership.
• Thought leadership track record (speaking, writing, industry visibility).

Skills

• AI technology
• B2B SaaS marketing
• Global marketing strategy
• Demand generation
• Pipeline growth
• Account-Based Marketing (ABM)
• Marketing analytics
• Attribution modeling
• Forecasting
• ROI analysis
• MarTech stack management
• Marketing automation
• CRM
• Data integration
• AI-driven optimization
• Executive leadership
• Team management
• Cross-functional collaboration
• Go-to-market strategy
• Market positioning
• Competitive differentiation
• Commercial expansion

Location

• EMEA
• North America

Work Type

• Global
• Full-time

Experience Level

• VP level
• 5+ years leadership experience
• Executive

About the Company

• Signal AI uses cutting-edge AI technology to offer clarity on decisions that shape businesses and society.
• We value restless curiosity, creative thinking, and diverse perspectives.
• We believe that AI is a collaborator, not just a tool.
• We are on a journey to learn, experiment, and grow together.
• Signal AI offers a market-leading AI platform with a strong enterprise customer base.

Equal Opportunity

• Studies show that women and other underrepresented groups often hesitate to apply unless they check every box. At Signal AI, diverse perspectives strengthen our teams, drive innovation, and lead to better performance. So even if your background doesn’t align perfectly with each qualification, we encourage you to apply if you’re passionate about this role.
• We're dedicated to creating an inclusive environment where every Signaller feels welcomed, valued, and heard—a place where you can truly thrive as yourself.