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About the Role
We are seeking an experienced and results-driven Product Marketing Manager to lead the strategic positioning of Wayve's Embodied AI software products for OEMs. You will develop and execute a global product marketing strategy to drive demand, awareness, and positive perception of our automotive products. Your work will inform and educate automotive OEMs, Tier 1 providers, and SoC and systems architects about our products and establish Wayve as a leading AI developer for assisted and automated driving. You will play a key role in developing marketing materials that will educate automotive OEMs, Tier 1 suppliers, and SoC and systems architects about our AI technology and establish Wayve as a leader in the future of driving automation. We’re looking for a strategic thinker with exceptional communication skills to elevate Wayve’s market presence and help transform the automotive industry.
Responsibilities
- Develop and implement a global product marketing strategy that positions Wayve as a leading developer of Automotive AI, highlighting our Embodied AI software as the key enabler for OEMs transitioning to advanced assisted and automated driving.
- Craft a compelling product narrative that differentiates Wayve in a competitive market, showcasing how our technology enables L2+, L3, and L4 automation via Embodied AI.
- Define clear value propositions for Wayve’s product portfolio, highlighting unique selling points that drive adoption and engagement across the automotive sector.
- Monitor and analyze market trends and competitive product offerings, particularly in ADAS and Automated Driving technologies, to inform product positioning and marketing strategies.
- Create and execute integrated marketing campaigns that communicate Wayve’s product vision and technological leadership to automakers, establishing a competitive edge in the market.
- Lead the development of content and promotional materials that build trust in AI-driven driving automation and drive consumer interest.
- Manage and track all product-related marketing activities, including website content, digital campaigns, product blogs, thought-leadership initiatives, co-marketing efforts with partners, and industry events.
- Develop marketing strategies that increase brand visibility and product awareness, generate leads, and support market expansion.
- Collaborate with the Automotive and Technical BD teams to create sales enablement materials (e.g., presentations, competitive analysis, demos, and targeted campaigns) to support their customer engagements.
- Work closely with Engineering, Product Management, and Business Development to translate complex technical details about our Embodied AI products into compelling, customer-friendly messaging.
- Develop internal training and product knowledge resources to ensure teams across the company understand our products’ value propositions and how they solve critical industry challenges.
Requirements
- Proven expertise in strategic positioning, value proposition development, and product marketing, specifically within the automotive industry.
- Strong knowledge of the full B2B marketing mix and its role in driving pipeline growth, especially within complex, technical sales cycles.
- Exceptional collaboration, communication, and project management skills with a keen eye for detail.
- Demonstrated ability to prioritize and multitask effectively, especially when working with cross-functional teams, including technical engineering groups and senior leadership.
- Resilient and optimistic when faced with challenges—able to view setbacks as opportunities for growth, while maintaining focus on long-term objectives.
- Outstanding writing, editing, and content development skills with the ability to translate complex technical concepts into clear, compelling messaging tailored to a customer-focused audience.
- Direct experience in the AV industry or with automotive software and AI applications.
- Technical background is an asset.
Skills
- Strategic positioning
- Value proposition development
- Product marketing
- B2B marketing
- Collaboration
- Communication
- Project management
- Prioritization
- Multitasking
- Writing
- Editing
- Content development
- AV industry experience
- Automotive software
- AI applications
Location
- Sunnyvale, CA
Work Type
- Full-time
- Hybrid
Experience Level
- Experienced
Salary/Compensations
- $173,800 to $250,400
Benefits
- Competitive equity package
About the Company
- Wayve is a company focused on Embodied AI software products for OEMs in the automotive industry.
- Wayve is a leading AI developer for assisted and automated driving.
- Wayve aims to transform the automotive industry.