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About the Role

As a Business Development Executive at Brown-Forman, you will play a key role in expanding our brand presence across key customer segments. You will focus on building and nurturing strategic partnerships, identifying new business opportunities, and executing strategies that help grow our premium brands in local markets. Your ability to engage with customers, understand emerging trends, and develop innovative business plans will directly contribute to the growth of our business.

Responsibilities

Managing and implementing company strategy within a set group of On-Premise and Off-Premise customers, as well as prospecting for new business.
Becoming an advocate for our market-leading brands and bringing them to life in trade venues.
Responsible for promotional display setup and in-store merchandising.
Collaborating closely with On and Off-Premise customers and spending regular time in trade to build strong commercial relationships and develop a deep understanding of what drives customer decisions in your region.
Adapting and implementing Brown-Forman’s business strategy to suit individual customer needs and increase engagement, visibility, and trust.
Executing brand presence in store by bringing campaigns and activations to life through creative display building, point-of-sale (POS) placement, stock rotation, and occasional promotional assembly of themed POS.
Regularly managing physical merchandising tasks including transporting stock and promotional materials from your vehicle into stores, restocking displays, and supporting visual execution — occasionally requiring lifting, crouching, or working in tight spaces such as fridges.
Presenting commercial strategies to customers in an engaging and informative manner.
Preparing meeting objectives and territory plans that deliver measurable results, supported by regular performance analysis and budget reviews.
Operating largely autonomously while representing Brown-Forman professionally and safely in the market.

Requirements

A minimum of 3-5 years of experience in sales, account management, or business development, preferably within the On Premise channel or the beverage alcohol industry.
Strong ability to build and maintain relationships with key customers and partners.
Proven experience in identifying new business opportunities, developing territory plans, and executing sales strategies.
Commercial mindset with the ability to understand P&L management, budget allocation, and revenue optimization.
Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
A proactive and self-motivated approach to achieving business goals.
Willingness to travel as required (up to 30%).
Physical readiness to manage in-store execution tasks, including travel, lifting stock, and setting up merchandising displays.
A creative, entrepreneurial mindset to bring Brown-Forman brands to life in trade.
Experience in working with both global and local brands, with the ability to tailor business strategies to suit different market dynamics.
Passion for the premium spirits industry and keen knowledge of emerging market trends and consumer behaviors.
Innovative mindset, capable of identifying new growth opportunities and addressing challenges in a competitive marketplace.

Skills

Sales
Account Management
Business Development
Relationship Building
Strategic Planning
Sales Strategy Execution
P&L Management
Budget Allocation
Revenue Optimization
Communication
Presentation
Influencing
Proactive
Self-motivated
Travel
Physical Merchandising
Creative
Entrepreneurial
Brand Management
Market Trend Analysis
Consumer Behavior Analysis
Problem Solving

Work Type

Employee
Full-time

Experience Level

Professional
P5

Benefits

Equitable pay structures for individual and company performance
Premium employee experience
Range of premium benefits that reflect company values and meet the needs of a diverse workforce

About the Company

We believe great people build great brands. At Brown-Forman, we know that working with talented and driven individuals is the key to our success.
Joining Brown-Forman means becoming part of a diverse and inclusive environment where your ideas are valued and you can grow both personally and professionally.
Our collaborative culture encourages you to take bold actions, solve problems, and make an impact on the future of our brands.