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About the Role

The Field Marketing Associate is responsible for driving the local execution of marketing strategies and commercial programs across the region. The role translates global and regional marketing priorities into effective in-market execution, with a strong focus on demand generation, customer engagement, sales enablement, product adoption, market development and measurable business impact for its product segment.

Responsibilities

Translate global and regional marketing strategies, campaigns, and product launches into effective local execution plans.
Adapt initiatives to local market dynamics, customer needs, and competitive landscapes.
Partner closely with Sales, Product Marketing, and business leaders to ensure marketing activities support commercial objectives.
Gather and share market insights, customer feedback, and competitive intelligence to help shape future strategies.
Execute lead generation campaigns in partnership with sales and communications teams.
Support pipeline development through customer-focused marketing activities, targeted account programs, digital engagement, and events.
Develop market-specific messaging and account targeting strategies to increase customer penetration and drive competitive conversions.
Help accelerate opportunities across priority accounts and market segments.
Ensure marketing campaigns, content, and customer-facing materials resonate with local audiences.
Collaborate with cross-functional teams to maximise campaign reach and impact.
Track campaign effectiveness, lead conversion, and business outcomes to continuously improve performance.
Equip sales teams with compelling tools, messaging, content, and training resources.
Support product launches and commercial activation initiatives across the region.
Ensure customer-facing teams are confident communicating value propositions and campaign messaging.
Support the successful introduction and adoption of new products and solutions.
Conduct market analysis and win/loss reviews to identify growth opportunities and address barriers to adoption.
Provide actionable recommendations based on customer, market, and competitive insights.
Help strengthen market share and competitive positioning across the portfolio.
Build strong relationships with key opinion leaders and strategic customers.
Lead the planning and execution of customer events, workshops, congresses, and educational programs.
Ensure customer engagements deliver measurable outcomes, including lead generation, customer education, and product adoption.

Requirements

3-7 years of experience in Field Marketing, Product Marketing, Commercial Excellence, Sales Enablement, or a related commercial role.
Experience within medical devices, diagnostics, healthcare, life sciences, or B2B technology environments is highly desirable.
Proven success supporting product launches, market development programs, and commercial growth initiatives.
Experience partnering closely with sales organisations to drive demand generation, pipeline development, and customer engagement.
Strong track record of managing customer events, workshops, conferences, and educational activities.
Experience translating market insights and customer feedback into actionable business recommendations.
Strong sales enablement capabilities, including development and deployment of customer-facing materials and training programs.
Demonstrated ability to work cross-functionally with Sales, Product Marketing, Product Management, Medical Affairs, Regulatory and Commercial Excellence teams.

Skills

Field Marketing
Product Marketing
Commercial Excellence
Sales Enablement
Demand Generation
Customer Engagement
Market Development
Marketing Performance Management
Strategic Planning
Tactical Execution
Cross-functional Collaboration
Market Analysis
Competitive Intelligence
Lead Generation
Pipeline Development
Account Targeting
Messaging Development
Campaign Management
Content Development
Sales Training
Product Adoption
Customer Relationship Management
Event Planning
Workshop Facilitation
Congress Management
Educational Program Development

Location

GBR Winnersh - Eskdale Road

Work Type

Hybrid
Approximately 30% Travel

Experience Level

3-7 years

Salary/Compensations

£59,100.00 - £90,150.00 GBP Annual

Benefits

Comprehensive Total Rewards program
Reward and recognition opportunities
Performance-based culture
Competitive package of compensation and benefits programs

About the Company

Waters Corporation (NYSE: WAT) is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service.
BD is one of the largest global medical technology companies in the world.
Advancing the world of health™ is BD's Purpose.
BD's culture encourages learning, growth, and thriving.
BD believes in the power of face-to-face collaboration for faster learning, deeper collaboration, and stronger culture.

Equal Opportunity

Becton, Dickinson, and Company is an Equal Opportunity Employer.
We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.