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About the Role

Legend is seeking a Principal Technical SEO to take portfolio-wide responsibility for technical SEO performance across major iGaming domains. This role involves identifying and prioritizing technical opportunities, collaborating with Product and Engineering, and driving measurable organic and commercial impact. You will also play a key role in advancing AI and automation within SEO, building tools and workflows to improve decision-making and support wider SEO teams. This is a senior individual contributor role with significant autonomy and visibility, requiring leadership through expertise.

Responsibilities

Co-own portfolio-wide technical SEO strategy, roadmap, and standards.
Identify and prioritize opportunities and risks with the greatest potential organic and commercial impact.
Lead complex technical investigations across crawling, rendering, indexation, architecture, internal linking, international SEO, migrations, structured data, and web performance.
Partner with Product and Engineering on architecture, major releases, migrations, and experimentation.
Translate technical SEO insights into clear priorities and scalable solutions.
Build automated monitoring, diagnostics, and early-warning systems to identify technical issues.
Develop internal tools and AI-enabled workflows to improve analysis, quality assurance, prioritization, and execution.
Create reusable technical patterns, guardrails, and frameworks across the portfolio.
Raise technical capability through coaching, documentation, and shared tooling.

Requirements

Repeated technical SEO impact at scale, with a track record of leading complex technical SEO initiatives across large websites or multi-domain portfolios.
Clear evidence of measurable organic or commercial outcomes from past initiatives.
Expert knowledge across crawling, rendering, indexation, architecture, internal linking, canonicalization, international SEO, migrations, structured data, JavaScript SEO, log-file analysis, and web performance.
Judgement to differentiate material opportunities from technical hygiene.
Comfortable writing code and independently building tools, diagnostics, monitoring, or automated workflows using APIs and large datasets.
Examples of deployed and adopted solutions.
Ability to translate complex technical findings into priorities based on value, risk, effort, confidence, and opportunity cost.
Ability to connect technical decisions to organic and commercial outcomes.
Experience influencing Product, Engineering, and senior stakeholders without direct authority.
Ability to challenge constructively and communicate complex technical decisions clearly to both technical and non-technical audiences.
Intellectually curious, technically self-sufficient, and comfortable remaining deeply hands-on.
Ability to create systems, standards, and capabilities that increase the impact of teams beyond individual contribution.

Skills

Technical SEO
Crawling
Rendering
Indexation
Architecture
Internal Linking
International SEO
Migrations
Structured Data
Web Performance
JavaScript SEO
Log-file Analysis
Coding
AI
Automation
API usage
Data Analysis
Stakeholder Management
Communication

Location

22+ countries

Work Type

Full-time

Experience Level

Principal
Senior

Benefits

Super smart colleagues to work alongside and learn from.
Engaging development opportunities at all levels.
Tailored flexibility for work-life balance.
Annual discretionary bonus.
Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season (offices closed between Christmas and New Year's).
Long term incentive plan.
Exciting global Legend events.
Extensive array of benefits and perks (global offerings, with country-specific details available upon request).

About the Company

Legend is building next-level player experiences and is the world's leading Sports and Gaming marketing company with over 20 years of success.
They employ over 600 professionals across 22+ countries.
The company culture emphasizes rapid learning, collaboration, and career growth.
Legend celebrates wins and creates memorable experiences for players and employees.

Equal Opportunity

Legend is an Equal Opportunity Employer.
They believe different perspectives foster growth and achievement.
They are dedicated to hiring and developing a diverse team with varied backgrounds, abilities, identities, and experiences.
Reasonable adjustments are available throughout the application process upon request.