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About the Role

We are seeking a highly skilled and experienced Senior Lifecycle Marketing Manager to join our team at Public.com. This role will focus on driving new user conversion and early engagement, and will be instrumental in increasing LTV and retention across the customer lifecycle. The ideal candidate will be an expert in lifecycle marketing strategy, combining analytical storytelling with creative problem solving. This is a highly visible, cross-functional role that partners closely with product, engineering, data, and brand to build, test, and optimize lifecycle programs.

Responsibilities

Lead and execute lifecycle strategy for active traders, optimizing for first-time investments and multi-product adoption.
Own the strategy, messaging, and technical success of all active trader messaging.
Build and maintain Braze canvasses, emails, push notifications, and deep in-app integrations, with regular reports on your results to executive leadership.
Collaborate with product, brand, and data to identify new opportunities to improve conversion rates and channel performance.
Analyze performance, leveraging Mixpanel, Looker, and other analytics tools to identify trends and performance optimization opportunities.
Drive experimentation and A/B testing to iterate and refine messages, improving conversion rates and LTV.
Stay ahead of industry trends and changes, ensuring Public.com remains at the forefront of lifecycle marketing innovations.

Requirements

4+ years of experience in lifecycle marketing strategies and channels, including email, push, in-app messaging, SMS, and direct mail.
Expertise in lifecycle marketing tools, preferably Braze.
Comfortable writing HTML, CSS, and Liquid or similar templating language.
SQL, JSON, and webhook expertise a bonus.
Excellent writing skills and deep knowledge of email design best practices.
Experience running successful A/B tests optimizing new user conversion.
Strong understanding of attribution models, incrementality testing, and marketing analytics.
Proven ability to optimize funnel conversion, retention, user engagement, and LTV.
Proficiency with marketing and product analytics tools (Mixpanel, Looker, etc.).
Strong analytical skills, comfortable making data-driven decisions.
A proactive and entrepreneurial mindset, with a passion for testing and learning.
Strong preference for candidates with experience in fintech.

Skills

Lifecycle marketing
Email marketing
Push notifications
In-app messaging
SMS marketing
Direct mail marketing
Braze
HTML
CSS
Liquid templating
SQL
JSON
Webhooks
Email design
A/B testing
Attribution models
Incrementality testing
Marketing analytics
Funnel conversion optimization
Retention optimization
User engagement optimization
LTV optimization
Mixpanel
Looker

Location

Work Type

Onsite (Monday through Thursday)

Experience Level

Senior

Salary/Compensations

$160K-$190K

Benefits

Competitive salary and equity
Comprehensive health, dental, and vision plans
Generous PTO and parental leave policy
401(k) plan with company match
Opportunities for career growth and professional development

About the Company

Public is building the Agentic Brokerage. Focused on serious investors who use AI and a vast variety of asset classes, from stocks and bonds to crypto and options, to build their portfolios. Launched in 2019, Public has been trusted with billions of assets from retail investors.

Equal Opportunity

Public is an equal employment opportunity employer to all employees and applicants for employment and prohibits discrimination and harassment of any type. We celebrate people of all race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity, or expression.