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About the Role

AMP Bank GO is launching a new mobile-only digital bank targeting small businesses, sole traders, and everyday Australians. As the Marketing Manager, Customer Lifecycle Management, you will drive customer growth and long-term value by designing and optimizing end-to-end lifecycle marketing journeys using data, segmentation, and Martech to enhance onboarding, engagement, and retention through personalized experiences.

Responsibilities

Design & optimize lifecycle journeys across onboarding, activation, engagement, cross-sell and win-back
Own the lifecycle roadmap aligned to growth, retention and customer value outcomes
Lead segmentation & personalisation to drive funding, usage and product adoption at scale
Run experimentation programs (A/B, multivariate) to continuously improve performance
Partner cross-functionally to embed lifecycle thinking across channels, in-app experiences and customer journeys

Requirements

Experience in lifecycle, CRM, retention, engagement or customer marketing in financial services
Experience within banking, lending, superannuation, insurance or another regulated financial services environment, with a minimum of 2 years preferred
2+ years experience to build and optimise end-to-end journeys in marketing automation platform such as Braze, Salesforce Marketing Cloud, Iterable or equivalent
Strong data fluency, with the ability to independently analyse performance
Proven experience designing and running structured experimentation programmes across messaging, cadence, channel mix and creative
Strong written and verbal communication skills, with the ability to translate insights into clear actions for execution teams and senior stakeholders
Understanding of digital banking products, customer behaviour signals and lifecycle moments that drive activation, engagement and retention
Working knowledge of Australian privacy and data regulations, including Privacy Act, direct marketing obligations, CDR/Open Banking and ePayments considerations

Skills

Lifecycle marketing
CRM
Retention marketing
Engagement marketing
Customer marketing
Marketing automation platforms (Braze, Salesforce Marketing Cloud, Iterable)
Data analysis
Experimentation programs (A/B, multivariate)
Communication skills
Digital banking products
Australian privacy and data regulations

Location

Australia
New Zealand

Work Type

Full-time

Experience Level

2+ years experience

Benefits

Health and wellbeing support
Opportunities to volunteer, fundraise and give back to the community

About the Company

AMP is a financial services company with a history of over 170 years, helping people with their banking, super, retirement, and finances.
The company is undergoing a transformation with new leadership and thinking, aiming to redefine financial services and build a nimbler business.
AMP Bank GO is a new, mobile-only digital bank division targeting small businesses, sole traders, and everyday Australians.

Equal Opportunity

AMP is dedicated to fostering inclusion, diversity, and a warm feeling of belonging.
They encourage candidates to disclose any support needed during the selection process.
AMP is committed to enhancing employment opportunities for Aboriginal and Torres Strait Islander people and encourages applications from these backgrounds.