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About the Role

We are seeking a dynamic Head of Brand Marketing to lead brand strategy, planning, and campaign delivery for a number of brands across our portfolio. In this hybrid, London-based position, you will work with major national titles such as the Mirror and the Express, while overseeing a dynamic portfolio of iconic regional newsbrands. Joining at a pivotal launch phase, you will combine high-level strategic planning with hands-on execution, working alongside a focused new team of Brand Managers rather than directing purely from above.

Responsibilities

Define and implement overarching brand strategies that align directly with core business growth goals.
Own the brand marketing calendar for our target brands coordinating cross-channel campaigns across editorial, video, audio, subscriptions, and events.
Build, mentor, and line-manage a new core team of Brand Managers, fostering a collaborative, hands-on environment.
Translate brand strategies into creative, memorable campaigns that generate real cut-through and cement brand equity.
Establish brand KPI frameworks to track, optimise and improve brand performance while ensuring consistent brand identity and tone of voice across all touchpoints.

Requirements

Proven track record in a senior brand marketing role within a multi-brand or multi-stakeholder organisation (media/publishing experience is a plus, but not essential).
Success in building brand strategies from scratch alongside a track record of rolling up your sleeves for hands-on campaign delivery.
Exceptional communication skills with demonstrated success partnering with non-marketing specialists (like editorial or product teams) and influencing senior stakeholders.
Experience establishing and tracking brand KPI frameworks to measure clear business impact over time.
Direct line-management experience with a passion for building, mentoring, and developing a high-performing team.

Location

London

Work Type

Hybrid
Permanent

Experience Level

Senior

Benefits

25 days' holiday (plus bank holidays), with additional days after three, five, and 10 years of service.
Option to purchase additional holiday.
One extra day's paid leave per year for volunteering.
One extra day's paid leave for significant personal events (e.g., marriage, moving house, new family addition).
Company pension contributions matched up to 6% with salary sacrifice option.
Supportive and progressive people policies including enhanced family leave and flexibility.
Healthcare cash plan for medical expenses.
Car lease scheme for electric or hybrid vehicles via salary sacrifice.
24/7 wellbeing support programme for employee and family.
Financial wellbeing support via the Access Stream app.
Discounts, including 15% off Reach's online marketplace, Yimbly.
Interest-free loans for season tickets and technology.

About the Company

Reach is Britain and Ireland's largest commercial news publisher, connecting with millions of people daily through over 120 brands across print and digital platforms.
The company reaches approximately 70% of the UK's online population and 10% of the US online population, with a significant social media following worldwide.
Reach operates as a modern media organisation, valuing diverse perspectives and fostering an environment where employees can build careers and grow.

Equal Opportunity

Encourages applications from people of all backgrounds and experiences.
Committed to a fair and welcoming recruitment process without discrimination based on age, disability, gender identity, ethnicity, religion or belief, sexual orientation, or any other protected characteristic.