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About the Role

Woven by Toyota is enabling Toyota’s transformation into a mobility company by challenging the current state of mobility through human-centric innovation. Our work centers on AD/ADAS, Arene, Woven City, and Cloud & AI. Business-critical functions empower these teams to execute toward a bold goal: a world with zero accidents and enhanced well-being for all.

Responsibilities

• Refine business, customer, and product hypotheses in the EV and energy domain through user interviews and PoCs, clarifying target customers, pain points, competitive advantages, and market positioning.
• Develop value propositions, product messaging, key use cases, and selling points for commercialization through discussions with prospective customers and sales channel partners.
• Validate market acceptance, customer value, price acceptance, and go-to-market hypotheses based on PoCs/MVPs and customer feedback, providing recommendations for pricing, packaging, and go-to-market strategies.
• Create go-to-market plans, launch plans, positioning materials, messaging documents, customer-facing proposal materials, sales and partner enablement materials, and internal/external communication materials.
• Lead launch preparation, external communications, sales and partner enablement, and post-launch improvement activities toward commercialization in collaboration with product, engineering, business development, communications, and external partners.

Requirements

• At least 5 years of hands-on experience in product marketing, product planning, business development, new business development, go-to-market strategy, or related fields.
• Experience identifying and structuring customer pain points, adoption needs, adoption barriers, and purchasing/decision-making processes through interviews and discussions with prospective customers, existing customers, and partners.
• Experience developing hypotheses for ambiguous business or product challenges, and validating and improving them based on customer feedback and market insights.
• Experience developing value propositions, product messaging, key use cases, and customer-facing selling points based on customer pain points and market needs.
• Experience creating materials required for internal and external decision-making and alignment, such as proposal materials, sales materials, partner-facing materials, positioning documents, internal alignment materials, and executive-level presentations.
• Experience driving projects in collaboration with multiple stakeholders, including product, engineering, business development, communications, legal, finance, external partners, and other relevant teams.
• Business-level proficiency in Japanese for effective communication with internal and external stakeholders.
• Conversational-level English.

Skills

• EV
• Energy
• Charging infrastructure
• Mobility
• SaaS
• B2B/B2B2C platforms
• PoC/MVP initiatives
• Pricing and packaging
• Revenue model design
• Business feasibility assessment
• Go-to-market planning
• Launch planning
• Commercialization preparation
• Sales channel partners
• Business partners
• Alliance partners
• EV and energy ecosystem players

Location

• Woven City

Work Type

• Full-time

Experience Level

• Mid-level

Salary/Compensations

• Competitive Salary - Based on experience

Benefits

• Flexible working time
• 20 days per year Paid Holiday (prorated)
• 6 days per year Sick Leave (prorated)
• Sat & Sun, Japanese National Holidays, and other days defined by our company Holiday
• Japanese Social Insurance - Health Insurance, Pension, Workers’ Comp, and Unemployment Insurance, Long-term care insurance
• Housing Allowance
• Retirement Benefits
• Rental Cars Support
• In-house Training Program (software study/language study)

About the Company

• Woven by Toyota is enabling Toyota’s once-in-a-century transformation into a mobility company.
• Inspired by a legacy of innovating for the benefit of others, our mission is to challenge the current state of mobility through human-centric innovation — expanding what “mobility” means and how it serves society.
• Our work centers on four pillars: AD/ADAS, our autonomous driving and advanced driver assist technologies; Arene, our software development platform for software-defined vehicles; Woven City, a test course for mobility; and Cloud & AI, the digital infrastructure powering our collaborative foundation.
• Toyota is redefining what it means to move. We're challenging the current state of mobility by enhancing the movement of people, goods, information and energy.
• Centered around three core concepts - A Living Laboratory™, Human-Centered, and Ever Evolving City™ - Woven City serves as a test course for mobility to fulfill our purpose of well-being for all.
• We do this by bringing together a diverse community of people with a shared passion for the future of mobility to co-create, develop and refine innovative products and services.
• This cross-section of social infrastructure, mobility, and people provides a unique opportunity for inventors, residents and visitors to interact seamlessly with new technologies throughout daily life in an environment that emulates a real city.
• You will join a new product development team focused on creating EV and energy services that connect mobility, charging infrastructure, and energy management.
• This team offers a unique opportunity to turn Toyota’s mobility assets and Woven City’s Living Laboratory™ environment into scalable businesses, directly contributing to Woven by Toyota’s mission to expand the movement of people, goods, information, and energy.
• For more information about Woven City, please visit: https://www.woven-city.global/

Equal Opportunity

• We are an equal opportunity employer and value diversity.
• Any information we receive from you will be used only in the hiring and onboarding process. Please see our privacy notice for more details.