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About the Role
This role is for a Consultant within the Strategic Analytics & Insights department, focusing on leading overseas multi-country surveys primarily for major Japanese consumer goods manufacturers. The position involves managing survey projects from design to report creation, collaborating with internal and external stakeholders, and providing marketing solutions to solve business challenges and support management decisions. This is an opportunity to leverage marketing research experience in a global environment.
Responsibilities
- Lead multi-country survey projects for major Japanese consumer goods manufacturers.
- Manage all aspects of survey projects including questionnaire creation, tabulation planning, coordination with project managers, overseas NIQ offices, and internal tabulation teams.
- Analyze results, create reports, and deliver presentations.
- Collaborate with team members on deliverables and conduct final reviews.
- Liaise with clients for coordination and interim reporting.
- Plan and execute overseas ad-hoc surveys (quantitative and qualitative) for the same clients.
- Potentially conduct surveys for other clients during non-peak periods.
- Conduct desk research using the internet and gather information on the latest survey solutions.
- Handle internal administrative tasks such as order processing and invoicing.
Requirements
- Over 7 years of work experience in private companies.
- Over 5 years of practical experience in marketing research at a market research company.
- Experience conducting overseas quantitative surveys (multi-country surveys preferred, offline surveys a plus).
- Experience in corporate negotiation (liaising with clients and suppliers).
- Experience in leading projects and operations by coordinating multiple stakeholders.
- PC skills: Proficient in Excel (basic functions, chart creation) and PowerPoint.
- Native-level Japanese proficiency.
- English proficiency allowing for business conversations with foreign staff (目安 TOEIC 850~).
- Experience using data tabulation software or data analysis tools like SPSS is desirable.
- Experience managing subordinates is desirable.
Skills
- Marketing Research
- Quantitative Research
- Qualitative Research
- Survey Design
- Data Analysis
- Report Creation
- Presentation
- Client Negotiation
- Project Management
- Stakeholder Management
- Desk Research
- Excel
- PowerPoint
- SPSS (desirable)
- Team Leadership (desirable)
Location
- Japan
Work Type
- Full-time
- Hybrid
Experience Level
- Mid-level
- Senior-level
Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
About the Company
- NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
- NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach.
- The company offers a holistic retail read and comprehensive consumer insights delivered with advanced analytics through state-of-the-art platforms, providing the Full View™.
- NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.
Equal Opportunity
- NIQ is steadfast in its commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets it serves.
- The company believes that embracing a wide range of perspectives drives innovation and excellence.
- All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.
- NIQ invites individuals who share its dedication to inclusivity and equity to join in making a meaningful impact.