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About the Role
Lead the planning, strategy, and delivery of marketing activity across NRMA Business and Motoring products, driving acquisition, engagement, and retention while identifying new opportunities for business growth.
Responsibilities
- Lead and support a small team of marketers, building capability and fostering a high-performing team.
- Develop and execute marketing strategies to drive acquisition, lifecycle communications, engagement, and retention for B2B and ancillary products.
- Identify new opportunities, partnerships, and events to enhance acquisition and retention for large fleet and SME clients.
- Plan and manage integrated marketing campaigns, optimizing performance through insights, segmentation, analytics, and test-and-learn approaches.
- Collaborate with Sales, Propositions, Product, Digital, Brand, Insights, Data, and Analytics teams to ensure aligned marketing efforts.
- Monitor campaign performance, manage budgets, and ensure marketing activities align with business KPIs and brand standards.
Requirements
- 8 to 10 years of solid marketing experience, ideally at a middle-manager level.
- Proven experience in developing marketing strategy and managing campaigns across integrated communication channels.
- Experience leading people, building capability, and supporting teams through change.
- Strong influencing and relationship-building skills with internal and external stakeholders.
- Ability to leverage data, insights, and performance metrics to optimize marketing activities and achieve business outcomes.
- Experience in a membership-driven or fast-paced retail environment is highly regarded.
Skills
- Marketing Strategy
- Campaign Management
- Integrated Marketing
- People Leadership
- Stakeholder Engagement
- Data Analysis
- Performance Metrics
- B2B Marketing
- Acquisition
- Engagement
- Retention
Location
- Sydney Olympic Park
- City location
Work Type
- Full time
- Fixed Term (just over 12 months)
- Hybrid (3 days a week)
Experience Level
- Senior
- Middle-manager level
Education Level
- Marketing-related qualification (e.g., Bachelor of Commerce, Bachelor of Business, MBA)
Benefits
- Progressive flexibility, leave, and well-being benefits
- Travel discounts on SIXT car rental, cruises, and accommodation
- Complimentary Roadside Assistance membership
- My NRMA Rewards discounts
- Discounts on NRMA personal insurance products
- Opportunities for career growth, progression, and relocation within the NRMA Group
About the Company
- One of Australia's most trusted, member-owned brands.
- Focuses on people and community.
- Offers legendary Roadside assistance and operates businesses including NRMA Parks and Resorts, SIXT car rental, My Fast Ferry, and Fantasea Cruising.
- Aims to keep moving Australia forward.
Equal Opportunity
- Inclusion and diversity are valued.
- Applications are welcomed from First Nations people, people with disability, those from diverse cultural backgrounds, people of all genders, members of the LGBTQI+ community, and anyone else who wants to be part of the team.