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About the Role
Factory is seeking a Head of EMEA Field Marketing to establish and lead our field and account-based marketing initiatives across the EMEA region. This foundational role, based in our London office, requires building the EMEA field marketing strategy from scratch in collaboration with Sales and global Marketing. You will be responsible for Factory's market presence in EMEA, managing everything from ABM programs and executive events to sponsorships and regional activations. All initiatives will be directly linked to target accounts, sales priorities, and measured by their impact on pipeline, deal acceleration, and revenue. This role demands both strategic planning and hands-on execution, including regional strategy, quarterly planning, budget management, pipeline targets, and team scaling over time.
Responsibilities
- Own Factory’s EMEA field marketing strategy, planning, budget allocation, and pipeline targets across priority markets, segments, and account tiers.
- Serve as the senior marketing partner to EMEA Sales leadership, collaborating on investment priorities, account targeting, and pipeline/revenue generation.
- Build and manage the EMEA field marketing calendar across key markets, cities, segments, and sales priorities.
- Plan and execute high-impact programs, including executive dinners, private roundtables, webinars, boutique ABM events, developer meetups, industry conferences, sponsorships, partner events, and customer/prospect experiences.
- Own the full event lifecycle: strategy, account targeting, invitations, logistics, vendors, budget, onsite execution, follow-up, reporting, and optimization.
- Build strong pre-event and post-event motions to improve registration, attendance, meeting creation, opportunity progression, and sales follow-up.
- Rigorously measure field marketing impact and report on pipeline creation, acceleration, ROI, and account engagement.
- Surface market insights from EMEA to inform messaging, campaigns, product positioning, and go-to-market strategy.
- Create scalable playbooks for replication across countries, segments, and future regional teams.
- Partner with Sales leadership and global Marketing to identify regional support needs, shape hiring plans, and build the EMEA field marketing team.
- Build, manage, and scale the EMEA field marketing function, including future hires, vendor relationships, agencies, regional playbooks, and operating processes.
- Champion the Factory voice and ensure all programs reflect the company's mission.
Requirements
- Experience owning a regional field marketing motion across EMEA.
- Proven track record of driving pipeline through field programs supporting Enterprise and Mid-Market sales.
- Strong experience planning and executing ABM-style events, executive programs, and industry sponsorships across EMEA.
- Experience with 1:few and 1:1 ABM programs.
- Experience working closely with B2B sales teams and aligning marketing programs to account priorities and revenue goals.
- Experience owning budgets, pipeline goals, vendor relationships, and regional planning.
- Strong project management skills with the ability to manage multiple programs, countries, vendors, budgets, and stakeholders simultaneously.
- Willingness to travel across EMEA for events, customer engagements, and field programs.
Skills
- Salesforce
- HubSpot
- Luma
- Intent data platforms
- Event tools
Location
- London, UK
Work Type
- Onsite
- Travel
Experience Level
- Senior
About the Company
- Factory's mission is to bring autonomy to software engineering.