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About the Role
Docusign is seeking a Senior SEO/AEO Manager, Content to drive and optimize organic search activities. This role is crucial for generating site traffic and contributing to the company's Growth strategy, with a strong focus on content and Answer Engine Optimization (AEO) within an international scope.
Responsibilities
- Create and execute the Docusign SEO/AEO Content strategy, ensuring alignment with Performance Marketing, Global SEO/AEO, Content, Analytics, Operations, and PLG Engineering.
- Lead and drive day-to-day Docusign SEO operations for content and off-site SEO, monitoring and reporting US performance to Leadership.
- Initiate SEO projects (content, UX, Digital PR, etc.) to grow a multimillion-dollar revenue channel by addressing on-page, technical, and offsite elements.
- Stay abreast of search and answer experience evolutions (e.g., new SERP features, AI Overviews, Search GPT) and lead AEO initiatives globally.
- Influence and create change across global SEO/AEO, Content, and PLG roadmaps to achieve goals and mitigate risk to traffic and revenue.
- Serve as the voice of Content SEO/AEO, evangelizing SEO & AEO, driving best practice definition and execution, and training internal stakeholders.
- Manage the international scope of content SEO/AEO, ensuring strategies are localized and effective across diverse global markets.
Requirements
- 8+ years of hands-on Content-focused SEO/AEO or Traffic Generation experience (agency or client side).
- Experience with SEO tools/platforms such as Google Search Console, Bing Webmaster Tools, SEMrush, Screaming Frog, Confluence, JIRA, Tableau, and Google Analytics.
- Experience developing and overseeing content strategies that resonate with target audiences and align with brand objectives.
- Experience overseeing the planning, execution, and delivery of SEO/AEO content projects.
- Experience managing SEO/AEO agency for all content requests.
- Experience assessing and allocating resources effectively to meet project demands.
- Experience analyzing project data to identify trends, measure success, and inform future strategies.
- Experience preparing and presenting reports to senior management and stakeholders.
- Experience serving as the primary point of contact for all SEO content production related communications.
- Experience fostering a collaborative and high-performing team environment.
- Advanced content, writing & editing skills.
- AI first mindset.
- Leadership presence with an ability to articulate a coherent, logical, and well-orchestrated SEO/AEO vision.
- Ability to influence leaders to prioritize SEO/AEO content strategies.
- Demonstrated passion for SEO/AEO and eCommerce/performance marketing.
- Embraces and thrives in an international working environment.
- Extremely analytical, data-driven, and a clear, independent thinker.
- Interested in the broader business context.
- Strong time management, planning, and organizational skills.
- Ability to work well under pressure and within tight deadlines.
- Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.
Skills
- SEO
- AEO
- Content Strategy
- Traffic Generation
- Google Search Console
- Bing Webmaster Tools
- SEMrush
- Screaming Frog
- Confluence
- JIRA
- Tableau
- Google Analytics
- Digital PR
- Performance Marketing
- eCommerce
Location
- California
Work Type
- Hybrid
Experience Level
- 8+ years
Salary/Compensations
- California: $132,700.00 - $206,800.00 base salary
Benefits
- Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
- Stock: This role is eligible to receive Restricted Stock Units (RSUs).
- Paid Time Off: earned time off, as well as paid company holidays based on region.
- Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement.
- Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment.
- Retirement Plans: select retirement and pension programs with potential for employer contributions.
- Learning and Development: options for coaching, online courses and education reimbursements.
- Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events.
About the Company
- Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives.
- With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents.
- Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
Equal Opportunity
- Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work.
- We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life.
- Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures.
- It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive.
- We encourage great talent who bring a range of perspectives to apply for our open positions.
- Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach.
- We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.