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About the Role
This role focuses on developing and executing PR strategies for the fragrance and cosmetics division of CHANEL, aiming to secure high-quality media exposure and enhance brand equity. The goal is to strengthen REACH & VISIBILITY based on business challenges and contribute to business growth, while maintaining and reinforcing the brand's aspirational position for the future.
Responsibilities
- Collaborate with the PR Manager to plan and execute PR plans based on the new product calendar.
- Disseminate new product and brand news through events, caravans, and releases to achieve high-quality exposure.
- Devise and implement activities to evolve existing PR efforts and enhance online and social media exposure.
- Maintain relationships with print and digital (online & social) media.
- Maintain and develop relationships with beauty journalists, writers, beauty experts, and makeup artists.
- Manage the production of tie-ups and editorial collaboration pages, overseeing creative content appropriate for the brand.
- Invite and manage ambassadors and influencers for coverage at events.
- Prepare press kits, including press releases, image data, and caravan materials.
- Manage global communications, including relationships and negotiations with the global PR team.
- Handle PR for spokespersons.
- Build relationships and collaborate with internal stakeholders, including F&BP PR Manager, F&BP PR Members, Fashion and WFJ PR & PR/Event teams, COOP PR team, Global PR & Influence team, F&BP Key Members, and COOP Media & Communication team.
Requirements
- Over 3 years (up to 10 years) of experience in luxury cosmetics PR.
- High sensitivity and interest in trends, culture, fashion, and beauty.
- Strong communication skills.
- Team player.
- Flexibility.
- Project management skills.
- Business-level English proficiency.
- PC skills (PPT, Word, Excel).
Skills
- PR Strategy
- Media Relations (Traditional, Digital, Social)
- Brand Equity Management
- Communication
- Project Management
- Influencer Marketing
- Content Creation
- Global Communications
Location
- Japan
Work Type
- Full-time
Experience Level
- Mid-level
- Senior-level
About the Company
- CHANEL is a luxury brand with a long-standing heritage.