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About the Role
Contribute to enhancing brand equity and engagement for CHANEL Fragrance & Beauty through KOL and creative management, aligned with brand strategy and PR strategy.
Responsibilities
- Develop and execute PR strategies and annual plans utilizing celebrities, influencers, and beauty KOLs.
- Plan and promote influencer/KOL initiatives aligned with brand strategy and business objectives.
- Manage and oversee creative aspects of media tie-up initiatives.
- Plan, produce, and manage creative aspects of influencer content.
- Strategically build and manage the CHANEL FBP influencer list, including identifying new KOLs and maintaining existing networks.
- Build and strengthen long-term relationships with influencers, celebrities, beauty KOLs, and related agencies.
- Plan, execute, and manage events and experiences for celebrities, influencers, and beauty KOLs.
- Manage influencer-related budgets.
- Produce press releases.
- Analyze campaign effectiveness using quantitative and qualitative data, including Digital Word of Mouth reports and influencer analysis tools.
- Identify issues based on analysis, design/revise KPIs, and develop/execute action plans.
- Collaborate with the media team to integrate PR, influencer, and media initiatives.
- Build strong partnerships with internal stakeholders and promote cross-functional collaboration.
Requirements
- Over 5 years of experience in influencer PR, KOL marketing, or related fields.
- Practical experience in cosmetics, fashion, luxury brands, PR agencies, advertising agencies, or publishing companies; experience in the cosmetics industry is preferred.
- High sensitivity and deep interest in luxury, fashion, beauty, trends, and culture.
- Excellent communication skills to build trust with diverse stakeholders.
- Project management skills to integrate multiple initiatives, stakeholders, and schedules.
- High attention to detail and pursuit of quality.
- Strong ownership of assigned areas and proactive problem-solving abilities.
- Flexibility.
- Team player.
- Business-level English proficiency.
- PC skills (PPT, Word, Excel).
Skills
- Influencer PR
- KOL Marketing
- Brand Strategy
- PR Strategy
- Creative Management
- Content Planning
- Relationship Building
- Event Planning
- Budget Management
- Press Release Writing
- Data Analysis
- KPI Design
- Project Management
- Cross-functional Collaboration
- Communication Skills
- Attention to Detail
- Problem Solving
- Teamwork
- English Proficiency
- PC Skills
Location
- Japan
Work Type
- Full-time
Experience Level
- 5+ years
About the Company
- CHANEL Fragrance & Beauty