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About the Role

The Brand Manager will drive the flawless execution of the global brand and creative strategy, shaping perception, building durable brand equity, and amplifying the company’s platform vision across all audiences and touchpoints. This role is responsible for the seamless execution of our global brand strategy, creative/campaign development, and brand governance, ensuring a cohesive and compelling expression of Palo Alto Networks’ value.

Responsibilities

Leads the execution of global, innovative, and high impact campaigns and programs in partnership with cross-functional teams.
Writes creative briefs and collaborates with creative and media teams.
Partners effectively with Product Marketing, Media, PR, Legal, Finance, and internal/external creative agencies.
Executes on the brand strategy to drive business results.
Ensures the voice of the customer is consistently incorporated into brand and creative concepts.
Ensures brand messages effectively capture the PANW voice and drive brand equity.
Influences stakeholders throughout the campaign development journey to ensure input, alignment, and understanding.
Contributes to a team culture of highly creative and ambitious marketers.
Drives the flawless execution of the global brand strategy, shifting from fragmented product narratives to a cohesive, platform-level story.
Drives integrated campaign/creative development against the company’s brand narrative and architecture.
Executes on the full year modern marketing plan.
Partners with the internal Creative team to execute an AI-first creative strategy.
Leads the execution of creative strategy and production for integrated, 360-degree global campaigns.
Partners with working teams to develop strategically sound marketing briefs.
Ensures brand standards, visual systems, and tone of voice are executed flawlessly.
Leads the execution of the executive thought leadership platform, shaping editorial narratives and flagship content.
Owns brand health metrics, including awareness, consideration, recall, and sentiment.
Leverages data, research, and insight to refine campaign and creative development processes.
Drives documented post-mortems after major work launches to incorporate learnings.

Requirements

8-10+ years of brand marketing experience with a focus on integrated digital creative/campaign development, execution, paid media, and experiential within a leading technology environment.
Proven ability to own campaign development, deliver on anticipated outcomes, and shape corporate & product narratives.
Demonstrated understanding of brand building principles and the consumer journey.
Outstanding creative judgment and ability to independently guide creative teams.
Proven analytical skills with experience extracting and interpreting campaign performance data.
Excellent written, verbal communication & organizational skills.
Ability to articulate brand messages clearly and compellingly.
A creative problem solver who thrives in ambiguity and pushes the boundaries of traditional enterprise tech marketing.

Skills

Brand Marketing
Integrated Digital Creative Development
Campaign Development
Campaign Execution
Paid Media
Experiential Marketing
Brand Building
Consumer Journey Understanding
Creative Judgment
Creative Team Guidance
Analytical Skills
Campaign Performance Data Interpretation
Written Communication
Verbal Communication
Organizational Skills
Creative Problem Solving

Location

Remote
Hybrid
Onsite

Work Type

Full-time

Experience Level

8-10+ years

Salary/Compensations

Compensation offered will depend on qualifications, experience, and work location. Offered compensation may also include restricted stock units and a bonus.

Benefits

A description of our employee benefits may be found here.

About the Company

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life.
We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking.
We are trailblazers that dream big, take risks, and challenge cybersecurity’s status quo.
We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed.
We weave AI into the fabric of everything we do and use it to augment the impact every individual can have.

Equal Opportunity

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
We’re committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com.
All your information will be kept confidential according to EEO guidelines.