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About the Role
Green Chef is seeking a Senior Associate, CRM to manage end-to-end email and SMS execution for their clean eating meal kit service. This role is embedded within the Green Chef marketing team, collaborating with the global CRM team, and focuses on building, testing, deploying, and optimizing customer journeys to drive growth.
Responsibilities
- Collaborate with Growth Managers, global CRM team, and cross-functional leads to ideate, test, and execute brand-specific growth levers.
- Bring cross-market insights and best practices into the Green Chef roadmap.
- Partner on segmentation strategy and lifecycle targeting to drive conversion across Activation and Reactivation.
- Own end-to-end execution of email and SMS campaigns from build through QA to deployment.
- Maintain rigorous quality control across segmentation, personalization, and creative merging.
- Ensure accurate, on-time delivery against weekly-quarterly campaign goals.
- Design, build, and manage trigger-based flows and automated customer journeys.
- Continuously identify and implement automation improvements to reduce manual lift and increase campaign velocity.
- Support technical migrations as part of the broader tooling roadmap.
- Regularly report on CRM channel performance (e.g., conversion rates, deliverability, engagement).
- Drive A/B testing across content/creative, segmentation, offers, etc.
- Translate data into actionable insights and drive a continuous feedback loop of improvement.
- Identify white space and incremental growth opportunities, translating into test & initiative roadmaps, and executing.
- Work closely with Brand, Creative, and Product Marketing to ensure campaign assets are briefed, planned, and delivered on time.
- Partner with Analytics to scope new opportunities for performance improvement.
- Serve as the CRM point of contact for Green Chef across internal and global stakeholders.
Requirements
- 3+ years of CRM or lifecycle marketing experience, with demonstrated success owning campaigns from strategy through execution.
- Hands-on experience with Salesforce Marketing Cloud (required).
- Iterable experience a strong plus.
- Proficiency across email and SMS channels; experience with in-app and push a plus.
- Experience building and managing automated journeys, trigger flows, and segmentation logic.
- Strong analytical skills — comfortable reporting on channel performance, running A/B tests, and generating actionable insights.
- Bachelor's degree in Marketing, Business, or a related field.
- Experience in a D2C, subscription, or e-commerce environment preferred.
Skills
- Email marketing
- SMS marketing
- CRM
- Lifecycle marketing
- Salesforce Marketing Cloud
- Iterable
- Segmentation
- Personalization
- A/B testing
- Data analysis
- Automation
Location
- New York
Work Type
- Full-time
Experience Level
- Senior
Education Level
- Bachelor's degree
Salary/Compensations
- $79,538—$88,375 USD
Benefits
- Competitive salary
- 401k with company match that vests immediately upon participation
- Generous PTO, including sabbatical
- Parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education (upon 2 years of service)
- Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to Employee Resource Groups
About the Company
- Green Chef is the #1 Meal Kit for Eating Clean.
- Green Chef is part of the HelloFresh portfolio.
- Green Chef is disrupting the traditional food supply chain.
Equal Opportunity
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain.