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About the Role

As the Marketing Automation Specialist, you will design, build, test, schedule, deploy, and report on global and regional communications using Salesforce Marketing Cloud. You will focus on driving operational efficiency, refining email templates, documenting processes, and partnering with regional marketers.

Responsibilities

• Hands-on campaign creation and deployment using Salesforce Marketing Cloud and in-product messaging tools.
• Building dynamic, personalized content using HTML, AMPscript, and SQL.
• Managing end-to-end campaign QA, audience segmentation logic, and data troubleshooting.
• Standardizing build patterns, updating team documentation, and delivering operational sends.

Requirements

• Experience managing multi-region or multi-segment email and CRM campaigns.
• Technical capability using HTML, CSS, AMPscript, and SQL for dynamic content creation.
• Solid understanding of data ingestion, file imports, and audience segmentation rules.
• Demonstrated ability to run end-to-end campaign QA, resolve automation issues, and evaluate delivery metrics.
• Strong cross-functional collaboration skills to manage competing deadlines and translate technical requirements clearly.
• A proactive approach to documenting processes, sharing knowledge, and simplifying daily workflows.

Skills

• Salesforce Marketing Cloud
• HTML
• AMPscript
• SQL
• CSS

Location

• Global

Work Type

• Hybrid

About the Company

• Xero is a modern marketing tech stack company focused on helping small businesses worldwide.
• The Global Customer Engagement team partners with Regional Marketing, Product Marketing, and Data & Insights specialists.
• The team operates with a focus on peer collaboration, shared learning, and thorough QA to streamline workflows across all regions.

Equal Opportunity

• Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.