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About the Role

Decision Focus is seeking a Product Marketing Manager to translate a complex platform into compelling stories that win deals, retain clients, and build category authority. This role sits at the intersection of Product, Sales, and Marketing, shaping market perception and leveraging AI to refine the function.

Responsibilities

• Define and maintain the core messaging framework, differentiated by segment, persona, and geography.
• Lead messaging for new module launches and product milestones, ensuring consistency across all channels.
• Build and maintain a library of sales enablement collateral, including solution briefs, one-pagers, and battle cards.
• Develop sales plays for key segments and partner with Sales to reduce time-to-pitch for new hires.
• Own the product messaging on the company website, optimizing for human readers and AI-generated responses.
• Run a structured win/loss program, analyzing data and synthesizing themes to inform Product, Sales, and leadership.
• Translate competitive intelligence into clear positioning guidance and battle cards.
• Build relationships with GRC-adjacent analysts and manage analyst briefings.
• Position the company for inclusion in relevant industry research.
• Identify and cultivate relationships with practitioners and influencers shaping AI-generated recommendations.

Requirements

• Four or more years in product marketing, preferably in B2B SaaS.
• Demonstrable experience owning a messaging framework end-to-end.
• Strong writing skills, producing clear, specific copy free of generic SaaS claims.
• Experience working closely with Sales, including building enablement materials.
• Comfortable with data, including pulling CRM insights and interpreting win/loss patterns.
• Ability to make a case with evidence.
• GRC, compliance, risk, or adjacent regulated-industry experience is a plus.
• Analyst relations experience is desirable.
• Familiarity with how LLMs surface vendor recommendations is desirable.
• Experience marketing a multi-module or platform product to multiple personas is an advantage.
• Strong writing skills, with an ability to identify and correct generic SaaS messaging.
• Ability to think in terms of buyer decision-making needs.
• Comfortable making decisions with incomplete information.
• Ability to ship products that move the business forward.
• Collaborates well across functions.
• Willing to push back when a brief is not right.
• Thrives in a flat, transparent culture where the best ideas win.
• Fluent in English, written and spoken.
• Comfortable working across a multi-site, multi-country team.

Skills

• Product Marketing
• B2B SaaS Marketing
• Messaging Framework Development
• Content Creation
• Sales Enablement
• Website Copywriting
• Win/Loss Analysis
• Competitive Intelligence
• Analyst Relations
• AI Messaging Optimization
• Data Analysis
• CRM Data Interpretation
• Collaboration
• Communication

Location

• London
• Birkerød

Work Type

• Hybrid
• Occasional travel

Experience Level

• Four or more years

Salary/Compensations

• A salary that reflects your experience

Benefits

• Pension contribution
• Regular socials
• Supportive team culture

About the Company

• Decision Focus was founded in 2004 and has experienced 40-50% year-on-year growth since 2019.
• The company is profitable, debt-free, and recently PE-backed.
• It is a team of around 75 people across multiple countries.
• The company culture is one where employees work hard, are proud of their work, and enjoy collaborating.