Senior Analyst: Marketing Effectiveness at Adelphi Group | GB | Rezi

Senior Analyst: Marketing Effectiveness at Adelphi Group

Senior Analyst: Marketing Effectiveness

Adelphi Group · GB

4 weeks ago

Senior Analyst: Marketing Effectiveness

Adelphi Group · GB

a month ago
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About the Role

OMD’s Decision Science team ensures clients maximize their marketing investment for growth. Senior Analysts address business questions, lead media and business decision-making, and drive client growth. This role involves project management, leading delivery elements, and hands-on modeling to support client decisions.

Responsibilities

  • Address business questions and lead media and business decision-making.
  • Manage projects and lead delivery elements to enable clients to make the best decisions around their marketing spend.
  • Create and update econometric models, ensuring outputs are statistically robust.
  • Develop clear, consultative insights in collaboration with Consultants to influence clients’ marketing outputs.
  • Distil client questions into model form and create implementational outputs to improve client business.
  • Develop experience in managing client projects and take responsibility for client engagement, from project delivery to consultancy.
  • Play a key role in the delivery of existing scopes of work and support Analysts and Junior Analysts.
  • Contribute to the scoping and delivery of insightful and profitable projects.
  • Have project management responsibility for Analysts and act as a role model for junior team members.
  • Help team members develop technical skills and become a 'go-to expert' for modeling skills.
  • Provide day-to-day coaching and development for junior team members, overseeing tasks and outputs.
  • Begin to take on line management responsibilities for junior team members.
  • Contribute to the development of new solutions and analytical approaches.
  • Ensure modeling output is technically excellent, addresses client questions, and is fit for purpose, consistent, and accurate.

Requirements

  • Outstanding technical knowledge of building and updating robust econometric models.
  • Full understanding of the technical side of modeling.
  • Ability to master new analytical approaches.
  • Ability to apply model results in a commercial context and communicate them to clients.
  • Experience in managing client projects.
  • Understanding of client needs and the commercials behind them.
  • Aptitude for helping team members develop technical skills.

Skills

  • Econometric modeling
  • Data analysis
  • Statistical analysis
  • Project management
  • Client relationship management
  • Consultative insights
  • Coaching and development
  • R
  • SQL
  • Python
  • Excel
  • PowerPoint

Location

  • Office-based (minimum three days a week)

Work Type

  • Hybrid

Experience Level

  • Senior Analyst

About the Company

  • Omnicom is committed to hiring and developing exceptional talent.
  • We focus on developing inclusive teams that can bring the best solutions to everything we do.
  • We strongly believe that celebrating what makes us different makes us better together.

Equal Opportunity

  • We will process your personal data in accordance with our Recruitment Privacy Notice.