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About the Role

The Performance Marketing team helps Expedia Group connect travelers with the right travel experiences through data-led, technology-enabled marketing. This role sits at the intersection of search marketing, product strategy, data science, and automation. You will shape the strategy and operating model for Expedia Group’s non-Google search portfolio, combining search expertise, experimentation, automation, and artificial intelligence (AI) to improve efficiency and accelerate growth across global markets.

Responsibilities

Own the strategic vision and performance of the non-Google Search Engine Marketing (SEM) portfolio, including Bing, Yahoo Japan, and Naver
Develop scalable account-structure standards, testing frameworks, and decision-making playbooks for campaign management and optimization
Lead AI, automation, and marketing technology initiatives, including dashboards, monitoring systems, and AI-powered workflows
Partner with Product, Engineering, Data Science, and Operations teams to define roadmaps and build solutions that connect business objectives with technical implementation
Serve as the subject matter expert for non-Google search engines and emerging search technologies, while influencing partner roadmaps through strategic engagement with Microsoft, Yahoo Japan, and Naver
Present strategic recommendations and business performance updates to senior leadership, mentor colleagues, and build organizational capability in SEM, analytics, automation, and AI adoption

Requirements

Bachelor’s degree in a quantitative, technical, or business discipline; or equivalent related professional experience
Advanced SQL and Microsoft Excel skills, with experience analyzing large datasets
Experience with Python, automation technologies, AI tools, marketing technology platforms, or APIs
Strong understanding of SEM strategy, experimentation, bidding systems, and performance optimization
Ability to translate business objectives into practical technical solutions and work effectively across multidisciplinary teams
Proficient communication, stakeholder management, project leadership, and mentoring skills
Experience building AI-enabled marketing solutions or internal automation tools
Experience operating within complex, global performance marketing organizations
Demonstrated ability to shape product roadmaps and develop long-term strategic plans

Skills

Search marketing
Product strategy
Data science
Automation
Artificial intelligence (AI)
Non-Google Search Engine Marketing (SEM)
Experimentation
AI
Marketing technology
Dashboards
Monitoring systems
AI-powered workflows
SQL
Microsoft Excel
Python
Automation technologies
AI tools
Marketing technology platforms
APIs
SEM strategy
Bidding systems
Performance optimization
Communication
Stakeholder management
Project leadership
Mentoring

Education Level

Bachelor’s degree in a quantitative, technical, or business discipline; or equivalent related professional experience

About the Company

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.