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About the Role
The Manager, Growth Mail is responsible for driving the growth strategy, execution, and continuous optimization of direct mail campaigns to acquire high-value customers for Factor. This role requires a balance of analytical rigor, creative vision, and vendor management.
Responsibilities
- Define, manage, and scale new customer acquisition for Factor through direct mail campaigns.
- Develop and execute direct mail marketing campaigns from concept to completion, including segmentation, creative development, production, and analysis.
- Strategically allocate spend across direct mail campaigns to ensure maximum impact within budgetary constraints and seek cost-saving measures.
- Collaborate with cross-functional teams to ensure alignment of direct mail strategies with overall marketing objectives.
- Manage relationships with external vendors to ensure timely and cost-effective execution of campaigns.
- Utilize data-driven insights to continuously optimize campaign performance and drive improvements in response rates, conversion rates, and ROI.
- Monitor industry trends and best practices in direct mail marketing to identify opportunities for innovation.
- Provide regular reporting and analysis on campaign performance, including key metrics and actionable insights.
- Oversee the development and maintenance of the direct mail marketing calendar.
- Serve as the primary direct mail point of contact for Finance and Legal regarding forecasting models, business plan submissions, contract negotiations, and invoice approvals.
Requirements
- 6-8 years of direct mail marketing experience, preferably in a manager or similar role.
- Ability to look beyond immediate campaign metrics to map long-term channel roadmaps, evaluate white-space partner opportunities, and build partner segmentation frameworks.
- Excel at leading through influence—driving alignment across Creative, Analytics, and Finance without direct authority.
- Strong analytical skills and proficiency in data analysis tools such as Excel or Google Analytics.
- Exceptional attention to detail, ensuring accuracy and quality in all aspects of campaign execution.
- Thrive in a collaborative team environment and excel at building relationships with internal and external stakeholders.
- Highly motivated by achieving measurable results and continuously strive to optimize campaign performance and ROI.
- Excellent organizational skills and ability to manage multiple projects simultaneously, meeting deadlines.
- Proactive in identifying opportunities for innovation and improvement in direct mail strategies and processes.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proficiency in Microsoft Office Suite/ Google Suite.
- Demonstrated experience managing direct mail campaigns from concept to execution.
- Strong written and verbal communication skills.
- Familiarity with direct mail best practices, including segmentation, creative testing, and response tracking.
- Ability to thrive in a fast-paced, deadline-driven environment.
- Fluency in growth marketing KPI’s such as CAC, CPA, CPM, CVR, and LTV.
- Hands-on experience building campaign spend forecasts, business plans, and financial scenario models.
Skills
- Direct Mail Marketing
- Growth Strategy
- Campaign Execution
- Optimization
- Vendor Management
- Segmentation
- Creative Development
- Production
- Analysis
- Budget Management
- Cost Savings
- Cross-functional Collaboration
- Data Analysis
- Microsoft Office Suite
- Google Suite
- Written Communication
- Verbal Communication
- Growth Marketing KPIs
- Forecasting
- Business Planning
- Financial Modeling
Location
- New York
Work Type
- Full-time
Experience Level
- Manager
Education Level
- Bachelor's degree in Marketing, Business Administration, or a related field
Salary/Compensations
- $97,755—$113,050 USD
Benefits
- Competitive hourly rate
- 401K company match that vests immediately upon participation
- Team bonus opportunities
- Generous PTO
- Flexible attendance policy
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to Employee Resource Groups (BIPOC, women, veterans, parents, and LGBTQ+)
- Inclusive, collaborative, and dynamic work environment
About the Company
- Factor is disrupting the traditional food supply chain.
Equal Opportunity
- This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.