Director of Product - Customer Experience & Conversion at The Zebra | Austin, TX, US | Rezi

Director of Product - Customer Experience & Conversion at The Zebra

Director of Product - Customer Experience & Conversion

The Zebra · Austin, TX, US

5 days ago

Director of Product - Customer Experience & Conversion

The Zebra · Austin, TX, US

5 days ago
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About the Role

Serve as the end-to-end owner of the primary insurance funnel, the core revenue engine. This role requires balancing analytical rigor to optimize the current product experience with the long-term vision to design and execute the next generation of the transactional funnel. Lead a team of Product Managers focused on driving Revenue Per Visitor (RPV), conversion rates, and traffic-oriented monetization.

Responsibilities

  • Drive RPV & Conversion Outcomes: Take end-to-end accountability for the financial performance and user experience of our core funnel, driving sustainable growth in Revenue Per Visitor through continuous, data-backed optimization.
  • Architect the Next-Gen Funnel: Define and execute a long-term strategic vision for our core transactional experience, continually re-imagining how high-intent consumers compare and purchase insurance online.
  • Lead via Benchmarking & Quantitative Prioritization: Establish clear product performance benchmarks to evaluate maximum potential, set realistic growth targets, and prioritize roadmap initiatives strictly by quantitative business impact.
  • Capitalize on Traffic Segmentation: Design tailored user journeys and monetization mechanics that dynamically adjust based on acquisition source, partner channel, and user intent.
  • Lead, Coach, & Maintain Roadmap Discipline: Mentor and raise the operational bar for your team of Product Managers. Serve as a principled leader who protects team focus by anchoring stakeholder alignment in joint prioritization, capacity, and ROI rather than reactive requests.
  • Deploy Advanced Optimization Frameworks: Move beyond standard A/B testing by applying sophisticated optimization strategies—including multi-armed bandit modeling and multivariate testing—to accelerate learning velocity and efficiency.
  • Ensure End-to-End Metric Visibility: Partner closely with Data & Analytics to audit tracking infrastructure, eliminate data gaps across the conversion journey, and define primary and secondary KPIs that accurately reflect product-driven revenue.

Requirements

  • 8+ years of product management experience, with 3+ years directly managing and scaling high-performing PM teams.
  • Proven track record of owning high-volume, consumer-facing conversion funnels and driving traffic-oriented monetization within complex, transactional environments.
  • Deep experience in traffic segmentation, including building dynamic user flows aligned with specific acquisition channels and intent profiles.
  • Expertise in quantitative prioritization, product benchmarking, and commercial unit economics (RPV, CAC, LTV, conversion velocity).
  • Solid understanding of advanced experimentation methodologies, including multi-armed bandit algorithms, multivariate testing, and algorithmic yield management.
  • Excellent leadership and communication skills, with a track record of defending roadmap integrity, communicating trade-offs, and influencing senior stakeholders with data.

Skills

  • Product Management
  • Revenue Per Visitor (RPV)
  • Conversion Rate Optimization
  • Traffic Segmentation
  • Quantitative Prioritization
  • Product Benchmarking
  • Commercial Unit Economics
  • Advanced Experimentation Methodologies
  • Multi-armed Bandit Algorithms
  • Multivariate Testing
  • Algorithmic Yield Management
  • Leadership
  • Communication
  • Roadmap Management
  • Stakeholder Influence

Location

  • Remote (US)
  • Austin, TX (Office/Hybrid Option)

Work Type

  • Remote
  • Hybrid
  • Onsite

Experience Level

  • Director
  • 8+ years product management
  • 3+ years team management

Salary/Compensations

  • $200,000 - $240,000 per year

Benefits

  • Competitive Compensation & Stock Option Offering
  • Health, Dental, Vision & Disability Coverages
  • Sabbatical program for tenured employees
  • HSA offering + employer contribution
  • Fertility support through Carrot
  • $100 monthly wellness perk
  • $300 pet reimbursement program
  • 401k with match
  • Unlimited PTO (paid time off) + flexibility
  • Paid Parental Leave Program
  • Learning & Development Opportunities

About the Company

  • The Zebra.com provides easy-to-use tools and services, plus friendly, licensed agents, to simplify insurance shopping for customers.
  • The company has helped customers compare over 74 million quotes since 2012.
  • Industry veterans collaborate to simplify insurance shopping.
  • The Zebra's customer-centered approach offers people choices and simplicity.
  • Named Austin Business Journal's 2026 Best Place to Work.
  • Motto: 'All Stripes Welcome.' Fosters diversity and inclusion.
  • Zeebs are passionate about learning, growing, and tackling problems together.
  • Headquartered in Austin, Texas, The Zebra seeks to bring transparency and simplicity to car and home insurance shopping.
  • Awards & recognition across the industry and nation.

Equal Opportunity

  • As part of our dedication to maintaining an inclusive and diverse workforce, we provide equal employment opportunities (EEO) to all employees and applicants regardless of race, color, religion, sex, national origin, age, disability or genetics.
  • We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform core job functions, and to receive other benefits and privileges of employment.