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About the Role
This role is responsible for shaping and executing the strategy, commercialization, and go-to-market approach for Visa's Small Business and Emerging Middle Market portfolio across North America, focusing on driving growth and differentiation through credit and debit solutions. The position emphasizes product strategy, commercialization, market development, and client engagement, requiring strategic thinking, analytical rigor, customer empathy, and execution excellence.
Responsibilities
- Support the product strategy, commercialization plans, and go-to-market execution for Visa's North America Small Business and Emerging Middle Market portfolio.
- Assess market opportunities through client engagement, market research, competitive analysis, and data-driven insights.
- Develop business cases, market assessments, and strategic recommendations that drive portfolio growth and performance.
- Translate customer needs, market opportunities, and product capabilities into compelling value propositions, sales enablement materials, and go-to-market strategies.
- Partner with global product organizations to evaluate new capabilities, influence roadmap priorities, and ensure alignment with North America market requirements.
- Lead cross-functional initiatives involving sales, marketing, strategy, compliance, legal, risk, operations, and technology teams.
- Identify unmet customer needs and contribute to the development of new solution concepts, partnership opportunities, and market-facing offerings.
- Support executive-level client engagements, strategic business reviews, and sales opportunities as a subject matter expert.
- Monitor portfolio performance, market dynamics, and competitive developments to identify opportunities for optimization and future investment.
- Develop clear and compelling executive communications that articulate market opportunity, customer value, strategic priorities, and business impact.
- Leverage Visa-approved AI tools to enhance research, analysis, strategic planning, content development, and decision-making.
Requirements
- 8+ years of experience in product strategy, product marketing, product management, commercialization, market development, payments, fintech, commercial banking, or related fields.
- Experience developing and executing go-to-market strategies, product initiatives, or commercialization programs.
- Knowledge of small business, commercial banking, payments, financial services, fintech, or related markets.
- Experience translating customer needs and market insights into actionable business or product strategies.
- Demonstrated ability to influence cross-functional stakeholders and drive results in a matrixed organization.
- Strong analytical and strategic thinking skills with the ability to develop compelling business recommendations.
- Excellent written, verbal, and executive-level communication skills.
- Experience supporting Small Business and/or Emerging Middle Market customer segments.
- Experience within payments, card products, commercial banking, treasury management, fintech, merchant services, or financial institutions.
- Experience with commercial credit, debit, or payment-related products.
- Product marketing management, product strategy, or commercialization leadership experience.
- Experience working with global and regional organizations to adapt products or solutions for local markets.
- Familiarity with product development processes, product lifecycle management, and market launch execution.
- Experience developing industry-specific or vertical-focused growth strategies.
- MBA or advanced business-related degree.
- Experience leveraging AI-enabled tools to improve productivity, insight generation, and strategic decision-making.
Skills
- Product Strategy
- Product Marketing
- Product Management
- Commercialization
- Market Development
- Payments
- Fintech
- Commercial Banking
- Go-to-Market Strategy
- Client Engagement
- Strategic Thinking
- Analytical Rigor
- Customer Empathy
- Execution Excellence
- AI Tools
Location
- Austin, Texas
- San Francisco, California
Work Type
- Hybrid (at least 3 days in office)
- Full-time
Experience Level
- 8+ years of experience
Education Level
- MBA or advanced business-related degree
Salary/Compensations
- $173,100 to $307,600 USD per year
- Potential sales incentive payments
- Bonus and equity may be eligible
Benefits
- Medical
- Dental
- Vision
- 401(k)
- FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness Program
About the Company
- Visa is a world leader in payments technology, facilitating transactions across more than 200 countries and territories.
- Dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
- Opportunity to create impact at scale, tackle meaningful challenges, and grow skills.
Equal Opportunity
- Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status.
- Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.