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About the Role
The Director, Brand Storytelling sets brand narrative, content and messaging strategies for clients, grounded in audience research, data analysis and insights. This role guides how narrative is brought to life across touchpoints, authors briefs, and evaluates deliverables to ensure content ecosystems are magnetic, engaging, and support business goals. The role is deeply social-first, utilizing ongoing audience insights from social listening, creative performance analysis, and community sentiment. This position will lead a team of creative strategists and subject-matter experts, and collaborate cross-functionally with creative, social, and media teams.
Responsibilities
- Establish brand narratives and develop content strategies for each account and new business pitches.
- Build and maintain the throughline for each account as work develops.
- Develop messaging/social strategy frameworks by persona based on audience segmentation.
- Ensure all strategies are engaging and relevant to the target audience.
- Author or co-author briefs for creative, media, and social departments.
- Act as an orchestrator and curator across strategy, creative, media, social, and community.
- Provide critical feedback during the development process to ensure work delivers on strategic promise.
- Ensure the overall ecosystem vision is brought to life across paid, organic, earned, and owned channels.
- Build and lead a mixed team of full-time staff and freelance subject-matter experts.
- Recruit, brief, and evaluate freelance SMEs.
- Set direction without dictating execution, allowing collaborators room to bring their own craft.
- Bring a current understanding of how different marketing channels earn attention and shape storytelling strategy.
- Use creative performance analysis and social listening as ongoing inputs.
- Cultivate and maintain a sophisticated, diverse cultural reference set.
- Partner closely with social and community leads on community growth.
- Guide or brief creator content directly as needed.
Requirements
- 8+ years in storytelling, content strategy, or social-first brand strategy.
- At least 3+ years at a director level or equivalent, managing people and freelance talent.
- Direct experience leading storytelling for new business pitches.
- A track record of turning audience research and insight into brand, social and content strategy.
- Experience recruiting, briefing, and managing freelance subject-matter experts or contractors.
- Personal experience authoring creative, social, and media briefs.
- A collaborative leadership style.
- A current, fluent point of view on paid, organic, social, community, content, and brand.
- Real social-first instincts: hands-on experience with community growth and creator content.
- Habit of working from social listening.
- Applicants must be legally authorized to work in the United States at the time of application and throughout their employment.
- This position is not eligible for employment visa sponsorship now or in the future.
Skills
- Storytelling
- Content strategy
- Social-first brand strategy
- Brand narrative
- Messaging strategy
- Audience research
- Data analysis
- Creative inspiration
- Brief writing
- Social listening
- Creative performance analysis
- Community sentiment analysis
- Team leadership
- Talent recruitment
- Cross-functional collaboration
- Paid media
- Organic media
- Earned media
- Owned media
- Community growth
- Creator content
Location
- Hybrid, NYC
Work Type
- Hybrid
- Full-time
Experience Level
- Director level
Education Level
- BA
Salary/Compensations
- $180,000–$200,000
Benefits
- Medical, dental, and vision
- Company-paid life and AD&D
- Voluntary supplemental insurance and EAP
- 401(k) with company match and immediate vesting
- HSA and FSA options
- College savings and student loan repayment programs
- Paid parental leave
- Generous PTO
- Nine company holidays
- One floating holiday
- Cell phone stipend
- Well-being and professional development programs
About the Company
- Ready Set Rocket (A Sia Company) partners with ambitious brands to solve complex business challenges through integrated marketing, digital experience, customer strategy, creative, media, data and technology.
- We are building on significant momentum and investing in the next stage of our growth.
- Our clients look to us for strategic partnership that connects business objectives with measurable outcomes across the full customer journey.
Equal Opportunity
- At Sia, we believe in fostering a diverse, equitable, and inclusive culture where our employees and partners are valued and thrive in a sense of belonging.