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About the Role
The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy, and forecasts for assigned product lines. This role focuses on fast-growing automotive applications, owning customer opportunities end-to-end, developing product positioning, gathering customer feedback, and driving cross-functional action to grow the business.
Responsibilities
- Drive DINs to DWINs to grow NR while maintaining profitability
- Maintain close relationships with top tier customers and the respective account managers to understand opportunities
- Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
- Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
- Review competitive landscape and building strategies to address gaps
- Interface with customers and TI field sales/applications to support DINs
- Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
- Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.
Requirements
- Maintain current status of customer requirements for existing and future products
- Identify, evaluate and recommend marketing opportunities consistent with product line objectives
Benefits
- Competitive pay and benefits designed to help you and your family live your best life.
About the Company
- Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment.
- At our core, we have a passion to create a better world by making electronics more affordable through semiconductors.
- This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere.
Equal Opportunity
- Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.
- TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin.
- However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.