Marketing Manager
70 Centennial Olympic Park OZ Employer LLC DBA Hotel Phoenix · Atlanta, GA, US
a month agoImpress employers and recruiters.
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About the Role
Hotel Phoenix Atlanta is seeking a creative, strategic, and results-driven Marketing Manager to lead marketing initiatives that elevate the hotel’s brand presence, drive revenue, and strengthen community connections. This role is key in showcasing Hotel Phoenix as a destination rooted in Atlanta’s culture, creativity, and hospitality, while driving awareness, engagement, and measurable business results.
Responsibilities
- Develop and implement integrated marketing plans with targets tied to occupancy, RevPAR, and outlet revenue.
- Audit and maintain alignment of all guest-facing materials with brand voice and standards.
- Maintain a brand style guide and messaging matrix.
- Publish and maintain a weekly social content calendar across multiple platforms.
- Update the hotel website, Google Business profile, and OTA/listing pages promptly.
- Deliver monthly analytics reports on engagement, follower growth, and website traffic.
- Secure and log media placements, reporting quarterly results.
- Coordinate press and influencer site visits and deliver post-visit content recaps.
- Represent Hotel Phoenix at local community and industry events.
- Maintain a content calendar and book creative partners for shoots.
- Produce campaign assets for seasonal promotions.
- Maintain a centralized, rights-cleared photo and video library.
- Partner with Sales and Revenue Management on a monthly promotional calendar.
- Launch at least one packaged offer per quarter with trackable booking attribution.
- Report campaign ROI to leadership after major promotions.
- Lead marketing support for signature activations and seasonal programming.
- Collaborate on entertainment and event programming decisions.
- Deliver post-event recaps with key metrics.
- Maintain a monthly marketing dashboard covering key performance indicators.
- Conduct quarterly competitive set reviews to inform strategy adjustments.
Requirements
- Bachelor’s degree in Marketing, Communications, Hospitality, or a related field preferred.
- 3–5 years of marketing experience, preferably within hospitality, luxury, lifestyle brands, or hotels.
- Strong knowledge of digital marketing platforms, social media management, and content creation.
- Experience with email marketing platforms, analytics tools, and CRM systems.
- Excellent writing, storytelling, and communication skills.
- Strong organizational and project management abilities.
- Ability to work collaboratively with cross-functional teams.
Skills
- Digital marketing
- Social media management
- Content creation
- Email marketing
- Analytics tools
- CRM systems
- Writing
- Storytelling
- Communication
- Organization
- Project management
- Collaboration
- Creativity
- Strategic thinking
- Brand storytelling
- Attention to detail
- Relationship building
- Data-driven decision making
- Adaptability
Location
- Atlanta
Work Type
- Full-time
Experience Level
- 3-5 years
Education Level
- Bachelor's degree
About the Company
- Hotel Phoenix Atlanta is a destination rooted in Atlanta’s culture, creativity, and hospitality.