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About the Role

The Associate Director, Activation, OOH will oversee the planning, implementation, and optimization of local activation campaigns including traditional and non-traditional outdoor as well as experiential and other activations. This role requires a strategic thinker who can lead a team and drive innovative solutions to meet our clients' marketing goals. You will be responsible for managing relationships with media vendors, collaborating with internal teams, and ensuring that all campaigns are executed efficiently and effectively.

Responsibilities

Develop and lead comprehensive outdoor strategies that align with clients' marketing objectives and target audiences.
Manage the planning process, including researching and selecting media tactics, negotiating media rates, and managing media budgets.
Oversee the production and execution of outdoor campaigns, including any experiential and non-traditional activations.
Collaborate with internal teams (e.g., media planners, creative, analytics) to ensure cohesive and integrated campaign execution.
Build and maintain strong relationships with media vendors and negotiate favorable rates and placements.
Provide guidance, support, and mentorship to a team of media planners and buyers.
Prepare and present comprehensive reports on campaign performance, offering insights and recommendations for optimization.
Stay informed about industry trends and emerging media platforms to identify new opportunities for effective local activation.
Other duties as assigned.

Requirements

At least 5 years of experience in media planning and buying, with a focus on out-of-home, preferably within an advertising or media agency.
In-depth knowledge of the out-of-home marketplace across top DMA's.
Excellent communication and presentation skills, with the ability to articulate media strategies and campaign results to internal teams and clients.
Leadership abilities to manage and motivate a team, delegate tasks effectively, and foster a collaborative work environment.
Strong negotiation skills to secure favorable media rates and placements.
Familiarity with media research tools and industry trends.
Ability to multitask, prioritize, and meet deadlines in a fast-paced, dynamic environment.
Passion for the media industry and staying up-to-date with industry trends.

Skills

Out-of-home media planning and buying
Media strategy development
Vendor relationship management
Team leadership and mentorship
Campaign performance reporting and optimization
Industry trend analysis

Experience Level

5+ years of experience

Education Level

Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
Master’s degree is a plus.

Salary/Compensations

120,000 - 135,000 USD

About the Company

Noble People is a modern creative media agency that develops original, bold, and provocative media ideas for exciting brands.
They focus on communications strategy, media planning and buying, and reporting and optimization with a creative and innovative approach.
The agency values passion, transparency, and a modern, innovative approach to media.

Equal Opportunity

At Noble People, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent.
Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.
We are an equal opportunity employer.
At Noble People we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic.
Each person is valued for his or her talents, expertise, experience, and perspective.