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About the Role
AvePoint is seeking a strategic and results-oriented Senior Director of Analyst Relations to lead and evolve our global analyst relations program. This role will define and execute a multi-year strategy that strengthens AvePoint's position with leading industry analysts, advances our presence in flagship research, and translates analyst insights into meaningful business impact.
Responsibilities
- Define and execute AvePoint's multi-year analyst relations strategy and roadmap.
- Build and manage a structured AR program architecture.
- Set clear AR goals and KPIs that connect analyst engagement to business outcomes.
- Partner with the VP, Content & Communications on AR's role in the broader Content & Communications strategy.
- Manage the AR budget including analyst firm subscriptions, advisory services, event sponsorships, and research investments.
- Lead AvePoint's strategy and execution for marquee analyst evaluations.
- Personally own high-stakes evaluation submissions, coordinating cross-functional teams.
- Develop long-cycle advancement plans for each priority evaluation.
- Coordinate with Product Management and Product Marketing to ensure analyst feedback is translated into roadmap priorities.
- Ensure evaluation submissions reflect AvePoint's evolving platform narrative.
- Build durable, trust-based relationships with top-tier analysts.
- Develop analyst champions who reference AvePoint proactively.
- Execute a structured engagement cadence including regular briefings, strategy days, and advisory sessions.
- Host and coordinate analyst events, advisory days, and executive roundtables.
- Ensure AvePoint's executive team is prepared and confident for analyst interactions.
- Track and report AR KPIs including research mentions and positioning, inquiry volume and sentiment, and GTM activation metrics.
- Produce executive-ready AR reporting that connects analyst engagement to business outcomes.
- Activate analyst validation across demand generation, sales enablement, content, and PR.
- Partner with Sales Enablement to ensure analyst insights and research are integrated into sales motions.
- Coordinate with PR and Social Media on analyst-related earned media amplification.
- Serve as the voice of the analyst community internally — synthesizing analyst feedback into actionable recommendations.
- Partner directly with the CEO, CTO, CPO, CMO, and CRO on executive briefing preparation.
- Build and manage the AR team as it scales.
- Collaborate with Content and Thought Leadership on research-driven content.
- Coordinate with Brand on category positioning and naming conventions.
Requirements
- 10–12+ years of experience in analyst relations, product marketing, or competitive intelligence — with at least 5 years in a dedicated AR leadership role.
- Direct, hands-on experience leading Gartner MQ, Forrester Wave, or equivalent evaluation cycles from strategy through submission and post-evaluation advancement planning.
- Established relationships with analysts at Gartner, Forrester, IDC, Canalys, and/or Omdia in relevant categories.
- Experience managing or building an AR team of 2–4 professionals.
- Strong executive-facing communication skills with experience preparing C-level leaders for analyst interactions.
- Experience in B2B SaaS, enterprise software, data management, cybersecurity, or adjacent technology categories.
Skills
- Analyst relations strategy leadership
- Marquee research expertise
- Senior analyst relationship management
- Executive communication and briefing
- Cross-functional influence
- Long-cycle strategic discipline
- People leadership
- Market and competitive intelligence
Experience Level
- Senior Director
Education Level
- Bachelor's degree in marketing, communications, business, or a related field — or equivalent professional experience
- MBA or advanced degree is a plus
Salary/Compensations
- $220,000 - $290,000
Benefits
- Competitive market-based compensation (salary + yearly bonus)
- Career progression and internal mobility opportunities across our global footprint in North America, EMEA, and APAC
- Unlimited PTO
- Medical, dental, vision, 401(k) with match
About the Company
- AvePoint is a global technology company.
Equal Opportunity
- Any personal data you share with us during the application process will be processed strictly in compliance with applicable data protection laws and our Privacy Notice.