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About the Role

Relay is seeking a Demand Generation Manager to own the company's global lead engine from strategy through execution. This role focuses on capturing demand across owned surfaces, nurturing interest into intent through gated content and webinars, and optimizing demo and chatbot experiences. The ideal candidate is a growth-oriented marketer who defines success by quality and is energized by creating new strategies.

Responsibilities

Own the global lead number end to end, setting strategy for demand capture and conversion to demos and approvals.
Build and manage the lead programming calendar, including 12-month and quarterly plans, and coordinate activations like webinars and content offers.
Manage the lead capture layer with Web, CRO, and MarOps teams, focusing on forms, enrichment, routing, and testing to ensure lead quality.
Run interactive demo and chatbot experiences for potential buyers.
Design and execute experiments across the funnel with clear hypotheses and criteria, collaborating with relevant teams.
Partner with Lifecycle marketing to convert leads into demos and sales conversations, and manage the feedback loop on lead quality.
Develop repeatable processes for successful strategies and influence how the marketing organization treats leads.

Requirements

3-6 years of experience in B2B demand generation or integrated campaign management, with end-to-end ownership experience.
Ability to translate strategy into a coordinated plan and manage across multiple teams.
Focus on quality over volume, with the ability to defend trade-offs.
Strong cross-functional partnership skills across brand, performance, product marketing, sales, and RevOps.
Detail-oriented mindset capable of managing multiple parallel work streams.
Comfortable building from scratch without an existing playbook.
Ability to use data to shape programs, not just report on them.
Clear communication skills, including running briefs and retrospectives.
Ability to join the Toronto office 3 days a week.

Skills

Demand Generation
Integrated Campaign Management
Growth Marketing
Lead Generation
Webinar Management
Content Marketing
CRO
MarOps
Chatbot Management
Experiment Design
Data Analysis
Cross-functional Collaboration
Communication

Location

Toronto, Canada

Work Type

Hybrid

Experience Level

Mid-level

Salary/Compensations

$117,000 - $143,000 CAD/USD

Benefits

Perks and benefits detailed on Candidate Hub

About the Company

Relay is a digital banking platform designed for self-made business owners, providing tools and knowledge to improve financial management and achieve lasting success.
The company focuses on replacing financial guesswork with real visibility and transforming cash flow management from a stressor into a clear business signal.
Relay is expanding its Demand Generation strategy and investing in targeted, coordinated approaches to create and capture demand.

Equal Opportunity

Relay welcomes diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.
Encourages applications even if experience doesn't perfectly match the job description.
Offers accommodations at any stage of the hiring process upon request.