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About the Role
The Social Engagement Specialist will develop and execute compelling social-first content to promote the mission of the Red Cross. This role requires a background in social media content creation and strategy, creativity, attention to detail, strong project management skills, and a passion for emerging social technologies.
Responsibilities
- Create innovative, social-first content for national American Red Cross social media channels, developing platform-specific strategies to drive engagement, audience growth, and brand relevance.
- Develop compelling, people-centered storytelling to bring the American Red Cross mission to life, increase audience awareness, and inspire action.
- Serve as the primary social media point of contact for Training Services, Service to the Armed Forces, Volunteer Services, Youth Engagement, Archives, and Mission, Impact & Inclusion, assisting these teams in translating initiatives and business goals into engaging social-first content.
- Collaborate with the Social Engagement team and stakeholders across the organization to execute social media strategies for national campaigns.
- Measure and evaluate social media performance, using data and audience insights to inform content strategy, communicate results to stakeholders, and drive buy-in.
- Manage social engagement projects, coordinating deliverables in a timely manner.
- Serve as a social media subject matter expert, providing training, technical guidance, and strategic counsel to regional communicators and stakeholders.
Requirements
- Bachelor’s degree in communications, journalism, marketing, or a related field.
- Minimum of 5 years of related experience, including social media management, editorial production, communications, marketing, and/or corporate-related public relations and digital content creation.
- Excellent writing and editing skills, with familiarity with AP style.
- Strong critical thinking and strategic planning skills to create engaging, audience-centric content.
- Proven track record of producing compelling and engaging content and strategizing around social media platforms, including TikTok, Instagram, Threads, X, Facebook, and LinkedIn.
- Experience producing social video.
- Experience using social media management platforms like Sprout Social.
- Proficiency in using data to inform content strategy, including analyzing content performance, audience behaviors, and channel trends.
- Understanding of SEO principles and their application to content creation and optimization for search and audience discoverability.
- Familiarity with and commitment to the Red Cross mission.
- Ability to collaborate and build positive relationships with people at all levels of a large, complex organization.
- Independent problem-solving ability.
- Comfort working with and managing volunteers.
- Ability to multi-task and meet deadlines in a fast-paced, deadline-driven environment.
- Willingness to work irregular or extended hours, especially during disasters or emergencies.
- Must be authorized to work in the United States.
- Employment visas are not sponsored.
Skills
- Social media content creation
- Social media strategy
- Creativity
- Attention to detail
- Project management
- Social technologies
- Storytelling
- Social media management
- Editorial production
- Communications
- Marketing
- Public relations
- Digital content creation
- Writing
- Editing
- AP style
- Critical thinking
- Strategic planning
- Content creation
- TikTok
- Threads
- X
- Social video production
- Sprout Social
- Data analysis
- Content performance analysis
- Audience behavior analysis
- Channel trend analysis
- SEO principles
- Collaboration
- Problem-solving
- Volunteer management
- Multi-tasking
- Meeting deadlines
Location
- Virtual
- Remote (anywhere in the United States)
Work Type
- Remote
- Full-time
Experience Level
- Minimum of 5 years of related experience
Education Level
- Bachelor’s degree in communications, journalism, marketing or related field
Salary/Compensations
- $75K - $85K
Benefits
- Medical, Dental, and Vision plans
- Health Spending Accounts & Flexible Spending Accounts
- PTO: Starting 15 days a year
- Holidays: 11 paid holidays (six core, five floating)
- 401K with up to 6% company match
- Paid Family Leave
- Employee Assistance
- Disability and Insurance: Short + Long Term
- Service Awards and recognition
About the Company
- The American Red Cross is the world's largest humanitarian network.
- The organization's mission is to touch millions of lives every year and experience the greatness of the human spirit at its best.
- The American Red Cross is a mission-based organization.
Equal Opportunity
- The American Red Cross is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
- Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, San Diego Fair Chance Ordinance, the California Fair Chance Act and any other applicable state and local laws.
- American Red Cross is proud to be an EONS partner.