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About the Role

The Territory Sales Representative is responsible for executing Champion Petfoods' sales strategy within an assigned territory by growing sales, expanding distribution, strengthening retailer relationships, and delivering excellent in-store execution of the ORIJEN® and ACANA® brands. Working closely with retailers, distributors, and the Regional Sales Manager, the TSR contributes to territory growth through effective account management, product education, merchandising, and sales execution.

Responsibilities

Execute territory plans aligned with regional sales objectives.
Grow sales and distribution within existing retail accounts.
Identify and pursue new account opportunities.
Maintain consistent account coverage based on territory priorities.
Monitor competitor activity, pricing, and market trends.
Build strong relationships with retailer and distributor partners and CPF Distributor managers.
Conduct joint sales calls and ride-alongs with distributor representatives.
Support distributor sales efforts through product education and field collaboration.
Deliver business-building recommendations to retail partners.
Ensure Champion merchandising standards are maintained in all priority accounts.
Increase brand visibility through displays, secondary placements, signage, and promotional execution.
Monitor assortment, shelf placement, and pricing compliance.
Address execution gaps and follow through on corrective actions.
Conduct product training and education sessions for retail associates and distributor teams.
Represent Champion Petfoods at industry, retailer, and consumer events.
Serve as a passionate ambassador for ORIJEN® and ACANA® brands.
Maintain accurate CRM records and sales activity reporting.
Complete expenses, reports, and administrative tasks within established deadlines.
Provide regular territory updates, opportunities, and market insights to the Regional Sales Manager.

Requirements

Outside sales experience ideally within the pet specialty industry, consumer packaged goods/retail experience is a plus.
Proven ability to build and maintain relationships.
Must be able to handle, manage and overcome objections encountered within the sales process.
Remote team collaboration with a proactive, results-driven mindset.
Proven experience using MS Word, Excel and PowerPoint along with a CRM program.
Experience presenting to large and small groups.
Flexibility to travel on average 50% within territory, with overnights required.
Availability for work events on evenings and weekends as needed.
Occasionally, be able to lift and/or carry up to 40lbs.

Skills

Sales Performance
Territory sales growth versus target
New account acquisition
Growth of key retail accounts
Distribution
New SKU placements
Distribution gains across priority accounts
Assortment expansion
Retail Execution
Merchandising compliance
Display placement and promotional execution
Territory coverage achievement
Customer Development
Retail training sessions completed
Distributor ride-alongs completed
Customer relationship effectiveness
Operational Excellence
CRM compliance
Timely reporting and administration
Budget and expense management adherence
Strong relationship-building and communication skills
Results-oriented with a proactive mindset
Organized and able to manage territory priorities effectively
Comfortable presenting and training individuals or groups
Passion for customer service, sales execution, and continuous learning
Accountability for territory ownership and execution of company priorities
MS Word
Excel
PowerPoint
CRM program

Location

Dallas
Austin

Work Type

Full-time
Travel required

Experience Level

Outside sales experience

Salary/Compensations

$64,000 - $88,000 USD

Benefits

Annual incentive eligibility
401k with company matching
Medical
Dental
Vision
Employee assistance programs
In house & online learning & development
Education assistance program
Free bag of premium pet food each month

About the Company

Champion Petfoods is a crew of pet enthusiasts looking to better the quality of food for our four-legged friends around the world.
With over thirty years of growth in the pet food industry, our ORIJEN and ACANA brands have defined our vision of being The Global Leader in Advancing Premium Food for Pets.
Keeping pets happy and healthy since 1985.

Equal Opportunity

Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.