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About the Role

This leadership role is responsible for developing and executing marketing strategies that drive business growth, increase brand awareness, strengthen market positioning, and support overall business objectives within the Clinical Strategic Business Unit (SBU). The ideal candidate combines strong leadership skills with strategic vision, analytical thinking, and the ability to inspire and develop high-performing teams.

Responsibilities

Foster a safe, inclusive, engaged, and compliant work environment that empowers employees to achieve individual and business goals.
Recruit, develop, coach, and retain top marketing talent.
Lead performance management activities, including employee development planning and performance improvement initiatives.
Collaborate effectively with fellow leaders across the organization.
Champion adherence to company values, quality standards, and the corporate code of conduct.
Lead the development and execution of comprehensive marketing strategies aligned with business objectives.
Drive market growth through effective product positioning, brand management, and integrated marketing initiatives.
Analyze market trends, customer insights, and competitive activities to identify new opportunities.
Oversee the implementation of marketing campaigns across multiple channels, ensuring consistent messaging and brand integrity.
Establish and monitor key performance indicators (KPIs) to evaluate program effectiveness and drive continuous improvement.
Partner closely with Sales, Product Development, and other key stakeholders to align marketing initiatives with organizational goals.
Collaborate with global business teams to ensure North American market needs and strategies are effectively represented.
Maintain deep knowledge of products, customer segments, distribution channels, and competitive dynamics.
Manage departmental budgets and resources to maximize return on investment.
Oversee marketing processes, departmental SOPs, and quality management requirements.
Utilize data and analytics to guide strategic decisions and optimize campaign performance.
Encourage innovation by exploring new technologies, tools, and marketing approaches.
Ensure organizational quality standards and operational efficiencies are achieved.

Requirements

Bachelor's degree in Marketing, Business, Management, or a related field.
Strong marketing background, preferably within a related industry.
Minimum of 3 years of people leadership experience.
Proven success leading and influencing diverse teams and cross-functional stakeholders.
Strong analytical, strategic planning, and execution skills.
Excellent communication and interpersonal abilities.
Ability to travel as business needs require.
Candidates must be legally authorized to work in the United States on a permanent basis.
This position is not eligible for employer-based visa sponsorship now or in the future.

Skills

Strategic vision
Analytical thinking
Leadership skills
Marketing strategies
Business growth
Brand awareness
Market positioning
Product positioning
Brand management
Integrated marketing initiatives
Market trends analysis
Customer insights
Competitive activities analysis
Marketing campaigns implementation
Key performance indicators (KPIs) monitoring
Sales partnership
Product Development partnership
Global business team collaboration
Budget management
Marketing analytics
Growth initiatives management
Data utilization
Analytics utilization
Strategic decision guidance
Campaign performance optimization
Innovation
New technologies exploration
New tools exploration
New marketing approaches exploration
Organizational quality standards achievement
Operational efficiencies achievement

Location

Amherst, NY

Work Type

Full-time

Experience Level

Director

Education Level

Bachelor's degree
MBA or other advanced degree

Salary/Compensations

$135,000.00-$170,000.00

Benefits

Be part of a global leader with a legacy of innovation in dentistry.
Lead impactful marketing strategies that drive business growth.
Collaborate with talented professionals across North America and around the world.
Make a meaningful contribution to improving oral health and supporting dental professionals.
Contribute actively, develop personally and professionally and make a lasting difference.

About the Company

For more than 100 years, Ivoclar has been advancing dentistry through innovation, quality, and trusted partnerships.
Today, we are one of the world's leading dental companies, providing integrated solutions that improve oral health around the globe.
We share one mission: Making People Smile.
As an international family business with a long-term perspective, we know that it is our 3500 employees that are the key to our success.

Equal Opportunity

Ivoclar is committed to Equal Employment Opportunity and, as such, affirms in policy and practice to recruit, hire, train, and promote, in all job classifications, without regard to race, religion, color, national origin, citizenship, sex, age, veteran status, disability, genetic information, sexual orientation, gender identity or any other protected characteristic.
Ivoclar will not discriminate against persons because of their disability and will make reasonable accommodations for known physical or mental limitations of qualified employees and applicants with disabilities.
We will also make reasonable accommodation during the interview and selection process.