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About the Role
This role is responsible for uncovering consumer insights that define FanDuel Sportsbook’s brand positioning and translating them into high-quality, breakthrough campaigns that drive brand affinity, acquisition and retention. The Senior Manager will work cross-functionally with key stakeholders across Product, Content, Media, Commercial and Communications, while leading important external relationships with media and brand partners.
Responsibilities
- Lead FanDuel Canada's brand strategy and creative direction for Sportsbook.
- Develop breakthrough integrated marketing campaigns that strengthen brand awareness, differentiation and customer engagement.
- Lead the development of strategic brand and media partnerships and integrations with leading Canadian companies, creating proprietary experiences that extend the FanDuel Sportsbook brand beyond traditional advertising.
- Lead and own key relationships with major Canadian media partners such as TSN, working with partners to develop and execute high-impact Sportsbook integrations, including in-show segments, talent-led content, custom features and other editorially relevant brand moments.
- Own FanDuel Canada's organic Sportsbook social content strategy, building an engaging content ecosystem that grows audience, drives engagement and strengthens brand affinity.
- Partner with Creative, Media, CRM, Product and Commercial teams to ensure consistent Sportsbook brand storytelling across all consumer touchpoints.
- Champion innovation in creative development by identifying, testing and implementing AI-powered tools and new creative workflows that improve speed, quality and effectiveness.
- Evaluate emerging technologies, content formats and consumer trends to ensure FanDuel remains at the forefront of marketing innovation.
- Develop Sportsbook content strategies that balance brand-building, cultural relevance, sports moments and commercial performance.
- Lead agency and external creative partner relationships, ensuring world-class creative execution and continuous improvement.
- Build measurement frameworks that evaluate brand health, campaign effectiveness, content performance and partnership ROI.
- Partner with Insights and Analytics teams to translate consumer behaviour into actionable brand and content strategies.
- Manage, coach and develop a small high-performing Brand & Content team, fostering creativity, collaboration and continuous development.
- Work cross-functionally with Media, Commercial, Product, Legal and Communications teams to bring integrated Sportsbook campaigns and partnerships to market.
Requirements
- 6+ years of progressive experience in brand marketing, content strategy or integrated marketing.
- 2+ years managing a team
- Demonstrated success building consumer brands through breakthrough creative campaigns and innovative marketing programs.
- Experience leading strategic partnerships, sponsorships, media relationships or branded integrations.
- Demonstrated experience managing senior relationships with media companies and developing integrated broadcast, digital and in-show brand activations.
- Strong understanding of sports content, social content strategy, audience development and community engagement.
- Passion for emerging technologies, with experience leveraging AI or creative technology to improve marketing effectiveness.
- Experience leading agencies and cross-functional marketing teams.
- Previous people leadership experience with a proven ability to coach and develop talent.
- Strong commercial acumen with the ability to connect brand investment to business outcomes.
- Excellent storytelling, presentation and stakeholder management skills.
- Experience working in highly regulated industries is an asset.
Skills
- Brand Marketing
- Content Strategy
- Integrated Marketing
- Partnership Strategy
- Media Partnerships
- Brand Partnerships
- Social Content Strategy
- Audience Development
- Community Engagement
- AI-powered tools
- Creative Technology
- Storytelling
- Presentation Skills
- Stakeholder Management
Location
- Canada
Work Type
- Hybrid
Experience Level
- Senior Manager
- 6+ years experience
- 2+ years management experience
Education Level
- Bachelor's degree in Marketing, Business or a related discipline
Salary/Compensations
- $117,000 - $146,000 CAD
Benefits
- Extended medical, vision, and dental coverage
- Life insurance
- Disability insurance
- Retirement program with employer contributions
- Short-term or long-term incentive compensation
- Cash bonuses
- Stock program participation
- 12 holidays
- Two (2) floating holidays
- Paid sick time in accordance with applicable Canadian law
About the Company
- FanDuel Group is the premier mobile gaming company in the United States and Canada.
- FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
- In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform.
- FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
- The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland.
- The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
- FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
Equal Opportunity
- FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, or any other characteristic protected by provincial, local or federal law.
- We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
- FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.