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About the Role

Smoobu empowers everyday people to become successful entrepreneurs by helping them manage their vacation rentals simply and efficiently. This role strategically bridges the gap between commercial growth and product value, owning the strategic narrative of Smoobu's value on the website and in external communication. You will own and elevate core commercial campaigns while architecting product positioning, customer insights, and feature adoption frameworks.

Responsibilities

Partner with Product leadership to design and execute impactful Go-to-Market (GTM) strategies for new features and integrations.
Lead external launch campaigns, channel coordination, and public-facing website positioning.
Act as the ultimate product authority within the Marketing team.
Establish frameworks, internal documentation, asset kits, and training materials to enable the wider marketing team to communicate new feature value consistently and accurately.
Partner closely with Product and CRM to design, launch, and optimize targeted, value-driven lifecycle communication that drives active use of key features, premium add-ons, and native integrations.
Define and scale our Ideal Customer Profile (ICP) and segmentations.
Translate complex technical software features into high-converting, value-driven benefits and foundational messaging frameworks for different host personas.
Lead qualitative and quantitative customer research to understand customer motivations and adoption barriers.
Translate competitive intelligence into clear strategic advantages for Smoobu.
Own the strategy, execution, and optimization of major annual commercial (discounted) campaigns, including Black Friday.
Drive measurable increase in adoption and expansion of key features and premium Add-ons.
Improve conversion rate from free trial to paid subscriber.
Launch new features smoothly with synchronized marketing messaging.
Successfully execute core promotional campaigns, meeting sign-up and revenue goals.
Consistently deliver high-quality work aligned with team and company goals.
Share new ideas and help turn them into results.
Learn quickly and improve continuously.
Proactively contribute to a supportive and open team culture, living core values.

Requirements

Bring proven experience (4+ years) in product marketing and hand-on experience commercial campaign management within a fast-growing B2B SaaS or Product-Led Growth (PLG) environment.
Have a track record of building positionings, segmentations, messaging, and adoption frameworks from scratch to drive measurable business outcomes.
Excel at uncovering deep qualitative and quantitative customer insights and translating them into strategies that resonate across diverse global audiences.
Have a deep understanding of the modern SaaS/PLG tool ecosystem and the proven ability to independently evaluate, implement, and manage marketing technology stacks.
Possess a commercial mindset with the ability to connect business objectives with customer value.
Highly dependable, strategic, and thrive when taking full ownership of your domain without needing constant direction.
Bring focus and clarity to your work while keeping solutions practical.
Feel energized by a dynamic, ever-changing environment and can prioritize effectively.
Check all the boxes - fantastic! But even if you meet most of the criteria and are excited to grow into the rest, we still want to hear from you!

Skills

Product Marketing
Commercial Campaign Management
Go-to-Market (GTM) Strategy
Product Positioning
Customer Insights
Feature Adoption Frameworks
Lifecycle Communication
Messaging Frameworks
Customer Research
Competitive Intelligence
SaaS/PLG Tool Ecosystem
Marketing Technology Stacks
Product Analytics
User Research
Lifecycle CRM
No-code Digital Adoption Tools

Location

Remote

Work Type

Remote
Full-time

Experience Level

4+ years

Benefits

Flexibility – Work remotely for up to 50% of the year, including up to 63 working days abroad.
27 vacation days, plus one extra day for each year of tenure (up to 32).
Five additional paid days off and a €500 HomeToGo booking credit for 5th anniversary.
Monthly subsidy for the Deutschland-Ticket.
Tax-advantaged bike leasing via salary conversion.
Mentorship program.
Lingoda German classes.
Professional development opportunities.
Clear pathways for growth based on performance.
Team events.
Dog-friendly office.
Social clubs.
New joiner buddy lunches.
Mental health support.
Wellhub (Gympass) contribution.
Corporate discounts and exclusive offers through FutureBens and Corporate Benefits.
CSRD-compliant Climate Commitment.
Partnering with Plan A to set and track the Group’s carbon footprint.

About the Company

Smoobu empowers private hosts to manage over 100,000 properties across more than 110 countries.
Smoobu runs as an independent enterprise within the HomeToGo Group, ensuring its startup spirit and growth potential remain at the forefront.
Our top priority is to assist hosts in efficiently managing and growing their businesses simultaneously.
Smoobu’s success is attributed to our dynamic, ambitious, and international team, dedicated to exceeding our customers’ expectations through expert advice and action.
We celebrate diversity and operate in a truly global environment, embracing the challenges and opportunities that come with it.
Join us on this exciting journey to transform the vacation rental industry!

Equal Opportunity

Our company language is English, and our team represents over 28 nationalities.