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About the Role
Magical is seeking a Demand Generation Lead to develop and execute enterprise B2B demand generation strategies that generate high-quality leads and drive customer engagement. As a founding team member, you will shape the future of work with AI.
Responsibilities
- Develop and execute comprehensive demand generation strategies aligned with Magical's target customer segments and business objectives.
- Develop and implement targeted lead generation programs, such as webinars and events, to drive qualified leads into the sales pipeline.
- Oversee and optimize performance across various demand generation channels, including events, performance marketing ads, inbound marketing, sponsorships, and account based marketing (ABM).
- Own and manage Magical's lifecycle marketing program by developing journeys and email campaigns for various stages of the customer journey.
- Collaborate effectively with marketing, sales, and product development teams to ensure alignment and achieve company goals.
- Conduct in-depth market research to identify customer needs, preferences, and industry trends.
- Track and analyze key performance metrics to measure campaign ROI and identify areas for improvement.
Requirements
- At least 5 years of experience in demand generation for an enterprise B2B environment.
- Proven track record of planning and executing successful demand generation campaigns, from building awareness at the top-of-funnel to booking calls with sales at the bottom-of-funnel.
- Strong analytical skills with the ability to gather and interpret data to inform marketing strategies.
- Proficient in marketing automation software and CRM systems such as Salesforce, SmartLead, SalesLoft, HeyReach, Zapier, Claude, Grain, and Notion.
- Excellent written and verbal communication skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- High level of creativity and innovation.
- Strong organizational and project management skills.
- Team player with the ability to collaborate across departments and levels of the organization.
Skills
- Strategic thinking
- Target market identification
- Value prop development
- Lifecycle marketing
- Marketing automation
- CRM
- Digital Marketing
- Data-driven decision making
- Metrics tracking
- Forecasting and budgeting
- Cross-functional collaboration
- Campaign development
- Content creation
- Channel exploration
- Experimentation
Experience Level
- 5 years of experience in demand generation
About the Company
- Magical's agentic AI platform brings 'AI employees' into the workplace to take over repetitive workflows, enabling organizations to move faster and deliver better outcomes.
- The company is a leader in the shift to agentic work, backed by investors behind OpenAI, Anthropic, Hugging Face, and Notion, including Greylock, Coatue, Altman Capital, and Lightspeed.