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About the Role
As an Associate Director, Programmatic, you will be accountable for all day-to-day Programmatic operations and serve as the main point of contact on an account. You will provide strategic direction and leadership to deliver effective and innovative communication plans, while managing the career paths of supporting staff within the Programmatic team.
Responsibilities
- Formulate Programmatic strategy for client businesses, ensuring recommendations align with client objectives.
- Lead the integration of programmatic efforts and present innovative, data-driven recommendations.
- Guide Associates and/or Managers in developing strategic programmatic roles within the media mix and tactical strategies.
- Evaluate the performance of Associate(s) and/or Manager(s) constructively.
- Facilitate the development and documentation of standard methodologies for operational efficiencies.
- Coordinate work across disciplines, industry groups, and media partners, and integrate with other client and GroupM agencies.
- Provide support to regional offices and/or partners.
- Keep senior management informed of key client opportunities, risks, and business health.
- Manage the career paths of supporting staff within the Programmatic team.
Requirements
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional work experience.
- 5+ Years experience planning/buying across major Demand-Side Platforms (DSPs) like DV360, The Trade Desk, Amazon DSP, and Yahoo DSP.
- Experience with Ad Servers (e.g., Campaign Manager 360), Brand Safety/Verification technology (IAS, DoubleVerify, MOAT), SSPs, and Identity/Data solutions.
- Significant client-facing and relationship management experience.
- Prior experience managing a team, including training, growing junior members, coaching, and mentoring.
- Prior experience in an agency environment is highly desired.
- Exhibit passion through participation in team, agency, and industry initiatives.
Skills
- Programmatic strategy
- Programmatic operations
- Digital media planning
- Client relationship management
- Team management
- Data-driven recommendations
- Media mix strategy
- Tactical programmatic strategies
- Operational efficiency
- Cross-functional coordination
Location
- US
Work Type
- Hybrid
Experience Level
- Associate Director
- 5+ Years
Education Level
- Bachelor's Degree
- Equivalent professional work experience
Salary/Compensations
- $75,000—$180,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth using AI, data, and partnerships.
- WPP Media is WPP's AI-driven media operating unit, connecting media, data, and partnerships for creative personalization at scale.
- WPP Media utilizes WPP Open and Open Intelligence to provide clients with transparency into media investment performance.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- We've adopted a hybrid approach, with teams in the office around four days a week.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
- Benefits may vary by office/country.