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About the Role
Join the MSL team and dive into real client work, fast. If you’re collaborative, curious, and love being the go-to person who gets things done, this role is your perfect launchpad.
Responsibilities
- Help create PR and social content that gets noticed—from pitching media to supporting influencer campaigns.
- Write and edit press releases, media advisories, fact sheets, and more.
- Build relationships with media contacts and keep media lists fresh.
- Support influencer campaigns: research creators, track metrics, brainstorm ideas, content reviews and influencer outreach.
- Monitor daily news and client coverage, compile media monitoring reports and press clippings.
- Monitor trends and keep an eye on what’s happening across news, culture and social platforms.
- Bring big, creative ideas to brainstorms and campaigns, support with research, references, and insight gathering.
- Support live events and activations.
- Support with client and campaign research across the board from event and campaign details, to potential brand partners, suitable media contacts and more.
- Jump into a fast-paced, collaborative environment and keep projects on track.
- Help with media drops, couriers, and errands to bring campaigns to life.
- Manage mail and courier deliveries.
- Support with events and activations as required.
- Pitch in with day-to-day admin that keeps the team running smoothly.
Requirements
- Recent or soon-to-be grad in PR, Communications, Marketing, or related field.
- Strong communicator, organized, detail-oriented, and a team player.
- Curious, eager to learn, and quick to pick up new skills.
- Effective under pressure.
- Social media savvy across major platforms.
- Interest or experience in sports, gaming, or relevant brands is beneficial.
Skills
- PR
- Social Media
- Writing
- Editing
- Media Relations
- Influencer Marketing
- Content Creation
- Media Monitoring
- Trend Analysis
- Research
- Event Support
- Client Support
- Administrative Support
Location
- Toronto
Work Type
- Hybrid
Experience Level
- Entry Level
Education Level
- Recent Graduate
Salary/Compensations
- CAD$40,000.00 - $45,000.00 per year
Benefits
- Hybrid work environment
- Regular social events
- Cell phone & internet allowance
- Business Resource Groups
- All staff meetings
- Access to thousands of on-demand e-learning opportunities
- Suite of leading AI tools and resources
About the Company
- MSL is a global public relations firm focused on building influence that delivers meaningful impact for business and society.
- We bring together strategists, storytellers, and creators to help brands and leaders earn attention, trust, and relevance in a public environment shaped by platforms, algorithms, and generative AI.
- Our work is grounded in a simple belief: influence isn’t about volume or visibility alone. It’s about shaping how people perceive, talk about, and act on what brands put into the world.
- That requires deep audience understanding, strong judgment, and communications that feel credible, human, and timely.
- Across markets and categories, we partner with organizations of all sizes to navigate change, build connection, and strengthen their role in culture and community.
- It’s our people, their curiosity, craft, and care for the work, that turns strategy into stories and ideas into lasting impact.
- At MSL, you’ll do meaningful work for some of the world’s most influential brands - alongside a team that values ambition, creativity, and authenticity.
- A culture of entrepreneurship, creativity, growth and collaboration.
- Work with top talent at an award-winning agency on a serious growth trajectory.
- A focused commitment to career development and personal success.
- We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes.
- These tools assist our recruitment team but never replace human decision-making.
- We believe in a human-first approach, where your experience and potential are recognized by people.
Equal Opportunity
- MSL is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.