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About the Role

This role involves analyzing market trends, crafting product positioning and messaging, and leading go-to-market strategies for payment solutions. You will collaborate with cross-functional teams to ensure seamless product launches and market success, ultimately shaping the future of payments.

Responsibilities

• Analyze market trends, customer needs, and competitive dynamics to inform product strategy and identify growth opportunities.
• Partner with the Insights team to quantify needs by segment and synthesize into personas, JTBD, and segmentation frameworks.
• Craft clear, compelling messaging and value propositions tailored to target segments and business industries.
• Produce toolkits and materials for sales and marketing to promote Merchant Services solutions and product offerings.
• Adapt positioning and materials for regional needs, partnering with regional marketing and sales.
• Own the customer-facing narrative across website product pages and partner landing pages, ensuring clear value propositions.
• Partner with Digital Growth team on SEO alignment and conversion-focused CTAs.
• Lead competitive win/loss analysis and translate insights into differentiated messaging, objection handling, and product recommendations.
• Partner with Product, Legal, Compliance, and Risk on claims, disclosures, and approvals, ensuring compliant messaging.
• Develop go-to-market strategies for new and existing payment solutions for partner and direct channels.
• Partner with Marketing to inform integrated campaigns with segment insights, positioning, and proof points.
• Partner with Lifecycle/Customer Marketing on onboarding, activation, cross-sell, and upsell programs.
• Work closely with Product, Sales, Commercialization, and Operations to ensure seamless product launches and ongoing market success.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA or advanced degree a plus.
• 8+ years of product marketing, go-to-market, or related experience, ideally in B2B technology, SaaS, or financial services.
• Experience launching and scaling products through partner and direct channels.
• Strong narrative and enablement portfolio.
• Proven experience developing clear and compelling value propositions that clearly differentiate our offering and communicate the superiority of our solutions.
• Experience defining segmentation, personas, and buying journeys to enable precise audience targeting for marketing strategies.
• Proven track record of launching and scaling products in competitive markets.
• Exceptional communication, storytelling, and stakeholder management skills.
• Strong analytical and strategic thinking abilities.
• Experience in the payments industry is a plus, but not required.
• Ability to thrive in a fast-paced, matrixed environment and lead through influence.

Skills

• Highly strategic and ability to take complex solutions and create clear, benefits-driven messaging that resonates with target audience.
• Solutions-driven, able to manage multiple initiatives simultaneously and thrive under pressure and tight deadlines.
• Excellent written and verbal communication skills, with ability to clearly and succinctly articulate complex information to a diverse audiences.
• Willingness to "roll up your sleeves" and own projects, including managing the details of project execution.
• Ability to build strong cross-functional partnerships through collaboration, including with Sales, downstream resources, and peers.
• Knowledgeable in regional compliance requirements.

Location

• Canada

Work Type

• Full-time

Experience Level

• 8+ years

Education Level

• Bachelor's degree

Benefits

• Competitive compensation
• Benefits
• Career growth opportunities

About the Company

• JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands.
• Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
• J.P. Morgan’s Commercial & Investment Bank is a global leader across banking, markets, securities services and payments.
• Corporations, governments and institutions throughout the world entrust us with their business in more than 100 countries.
• The Commercial & Investment Bank provides strategic advice, raises capital, manages risk and extends liquidity in markets around the world.

Equal Opportunity

• We are an equal opportunity employer and place a high value on diversity and inclusion at our company.
• We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law.
• We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.