About the Role
The Business Development Manager (BDM) is responsible for new logo acquisition for WSG, managing complex enterprise sales cycles from initial contact to signed contract, and ensuring a smooth handover to Account Managers and operations for delivery. This role is the primary driver of WSG's top-line revenue growth, with a focus on achieving annual quotas for both revenue volume and margin quality.
Responsibilities
- Identify and pursue net-new client opportunities across target verticals, lines of business, and assigned geographies through various channels including cold-calling, in-person meetings, video/virtual interactions, and email.
- Build and manage a qualified pipeline, meeting data entry requirements, pipeline funnel/stage activities, and conversion goals per quarterly and annual targets.
- Partner with Sales Operations on targeted prospect list development, market intelligence gathering, and outbound contact sequencing.
- Assist marketing efforts with industry knowledge and best practices for prospecting and lead scoring, utilizing AI and other client acquisition tools.
- Attend and follow up on industry events and conferences to generate, cultivate, and close new opportunities.
- Conduct client meetings, prepare presentations and communications, and discover solutions to close deals and manage client onboarding and retention.
- Follow WSG’s sales process, training methods, and SOPs.
- Log all activity, contacts, and deal stages consistently in WAVES/WL.
- Lead discovery, proposal, and negotiation processes for all assigned opportunities.
- Coordinate with Sales Operations Coordinator for RFP and proposal support.
- Engage Sales Operations early to validate margin before committing to client pricing.
- Manage contract negotiations in partnership with the BD Lead and Legal.
- Ensure all commercial commitments (SLAs, scope, pricing) are operationally validated before contract execution.
- Execute a structured BD-to-CED handoff per plan for every closed account, ensuring no knowledge loss and including added value gains during the initial period.
- Participate in internal rollout meetings to transfer client context to account management and operations teams.
- Ensure Account Manager is introduced and engaged before contract execution where possible.
- Complete all required WAVES/WL win/loss entries and account setup documentation promptly.
Requirements
- 3–5 years of B2B sales experience, preferably in facilities management, commercial services, or a related field.
- Demonstrated track record of hunting and closing net-new enterprise accounts.
- Experience managing complex, multi-stakeholder sales cycles.
- CRM proficiency required; Salesforce, MSD365, Zoho, WAVES/WL experience is a plus.
- Strong communication, negotiation, and executive presence skills.
Skills
- Cold-calling
- Prospecting
- Pipeline management
- Market intelligence
- AI and client acquisition tools
- Sales process adherence
- Discovery
- Proposal development
- Negotiation
- RFP support
- Contract management
- Client onboarding
- Client retention
- Communication
- Executive presence
Location
- North America
Work Type
- Full-time
- Travel required up to 25%
Experience Level
- 3-5 years B2B sales experience
Education Level
- Bachelor's degree preferred
About the Company
- W Services Group is a team of subject matter experts in cleaning, construction, and emergency response services, known for developing, implementing, and managing projects for multi-site groups across North America.
- The company has earned a reputation as a high-value provider, partnering collaboratively with clients to yield real solutions and support their brand image.
- W Services Group operates with a client-centric structure and empowers personnel to make decisions and resolve issues, ensuring high client satisfaction in a dynamic environment.
- Founded on family business principles, the company emphasizes caring, listening, respecting, and trusting one another.
- The company believes its successful growth depends on teamwork and employee commitment to deliver the best service and value.
