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About the Role

The Communications Director will serve as an individual contributor, making an outstanding impact in our markets by crafting and delivering essential communications and marketing support for all of Western NY and Vermont. In this position, you will collaborate and report to the Sr. Communications Director. This role will play a significant role in achieving our 2027 Impact Goals by delivering mission-related messaging.

Responsibilities

Develop plans to reach the media, general public, and target audiences through traditional media outlets, social media, press releases, and other relevant materials and sources.
Develop an integrated market-wide communications plan and timelines for market advocacy priorities, core fundraising events, Community Impact priorities, and sponsorships with a media component.
Share the markets Community Impact story via public and media relations, social media, and video creation.
Cultivate media sources both internal and external, providing spokesperson training to volunteer leadership and staff.
Support script writing for both internal and external speaking opportunities.
Support market events by leading the stage presentation and prepping speakers, working with external production teams to create videos, and working with media outlets the night of events.
Handle local relationships with spokespeople, marketing, and media organizations/media networks.
Work with media and other third-party vendors to provide traditional and non-traditional media sponsorship opportunities.
Coordinate all promotional activities with media sponsors, including PSAs, interviews with American Heart Association spokespeople, and other media pitches.
Run market-specific social media channels.
Share critical wellness resources, risk messaging, and communication campaigns for the public.
Use AP style writing to create press releases, pitch stories to media, and draft briefs.
Champion volunteers for the organization, including cardiac and stroke survivors, physicians, and philanthropists.
Monitor the use of the Association’s name and logo by internal teams and media sponsors, ensuring branding guidelines are adhered to.
Act as the communications consultant and authority to internal teams and lead communications-related market trainings on branding, crisis communications, and message creation.

Requirements

3 years of experience in journalism, marketing, marketing communications, or public relations.
Intermediate to advanced skills with Microsoft Office, including Excel, Outlook, PowerPoint, and Word.
Ability to lift and/or move large objects (such as boxes) with the expectation that heavier items would be broken down into smaller components, or requesting additional assistance may be required before lifting and/or moving.
Ability to travel within your territory daily; requires access to reliable transportation at all times on an immediate basis.
Experience working with groups and/or volunteers with the ability to train, lead, and guide them to achieve program goals.
Able to prioritize multiple assignments in a fast-paced, professional setting.
Willing to work outside normal hours, including some evenings and weekends as needed.

Skills

Excellent written and verbal skills
Outstanding social skills with a variety of audiences, including multicultural, and via numerous marketing platforms, including writing for the web and mobile.
AP style writing
Local media relationships
Knowledge of not-for-profit healthcare organizations with a focus on medical-related issues

Location

Buffalo, NY area

Work Type

Home-office-based
Hybrid

Experience Level

3 years of experience

Education Level

Bachelor’s degree in journalism, marketing, public relations, or related field, preferred.

Salary/Compensations

$61,500 to $79,000

Benefits

Medical, dental, vision, disability, and life insurance
Robust retirement program with employer match and automatic contribution
Employee assistance program
Employee wellness program
Telemedicine and medical consultation
Paid Time Off (PTO) at a minimum of 16 days per year for new employees
12 paid holidays off each year
Tuition Assistance

About the Company

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do.
The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities.
At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.

Equal Opportunity

In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.
EOE/Protected Veterans/Persons with Disabilities