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About the Role

The Global Influencer Lead is responsible for building, scaling, and evolving AB InBev’s influencer marketing capabilities. This role ensures global marketing teams have access to the necessary tools, standards, frameworks, and training to execute influencer/creator marketing initiatives responsibly and effectively. As a subject matter expert, the Lead maintains a deep understanding of the influencer economy, emerging platforms, cultural trends, and best practices, translating industry developments into actionable recommendations.

Responsibilities

Build and scale frameworks, tools, training programs, and playbooks to strengthen global influencer marketing capabilities and drive adoption.
Lead the continuous evolution of AB InBev’s influencer governance framework, ensuring scalable processes, clear standards, and effective best practices.
Optimize the influencer tech stack and build strategic partnerships with leading platforms, agencies, and creator tools.
Establish and evolve standards for effective influencer performance measurement, reporting, and operational effectiveness.
Act as AB InBev’s leading voice on the influencer economy, translating insights into actionable guidance for long-term relevance.

Requirements

Experience in influencer/creator marketing, social marketing, digital strategy, marketing technology and/or related fields.
Demonstrated experience building and scaling processes, frameworks, or enablement programs.
Experience driving organizational change initiatives and team adoption.
Experience with influencer management, measurement, and intelligence platforms.
Experience working across global and local market teams.

Skills

Influencer and creator marketing and ecosystem expertise
Governance, compliance, and risk management understanding
Technology evaluation and platform vendor management
Measurement and analytics methodologies
Emerging technology and AI understanding
Capability enablement, training, and change management
Strong stakeholder management skills
Clear and confident communication
Highly organized with strong prioritization skills
Collaborative "one team" mindset
Solutions-oriented approach
High sense of ownership and accountability

Location

New York, NY

Work Type

Onsite
Full-time

Salary/Compensations

$165.000 - $185.000 + Bonus

Benefits

Competitive compensation package
Medical and dental coverage
Fertility benefits
401k match
Parental leave
Paid time off
Continuous learning opportunities
Diverse and inclusive culture

About the Company

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies with over 500 beer brands.
The Growth Group unifies B2B, DTC, Sales & Distribution, and Marketing teams to leverage data, drive digital transformation, and organic growth.
The Growth Group supports global beer brands and digital products like BEES, Ze Delivery, TaDa Delivery, and PerfectDraft.
The Growth Group is an exceptional team focused on consumer and customer needs, new technology, and scaling growth opportunities.