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About the Role
The Global Social Listening & Insights Manager bridges the gap between data and creativity within AB InBev's in-house agency, draftLine. This role leverages social listening, digital analytics, and cultural trend spotting to identify opportunities for AB InBev and its Global Brands, delivering actionable insights and reporting to support data-driven marketing decisions.
Responsibilities
- Monitor and track social media conversations, identifying opportunities and trends impacting brands and industry.
- Synthesize social listening and digital analytics learnings to deliver actionable insights for brand marketing.
- Monitor and report on cultural trends driving engagement across social platforms.
- Monitor alcohol category developments across social and traditional media, identifying shifts in consumer and brand behavior.
- Analyze and report on PR and earned media performance for ABI and its brands using media monitoring tools.
- Collaborate seamlessly with internal team members across Strategy, Creative, and Brand, as well as with external partners.
- Generate clear and concise learnings from social tools with strong communication skills for key stakeholders.
- Ensure mastery of social listening and analytics tools suite while monitoring the landscape for improvements.
- Conduct regular industry and competitive analysis to provide context and insights into marketing strategies.
Requirements
- Proficiency with social listening platforms and social media management tools (i.e. Brandwatch, Emplifi, CreatorIQ).
- Proficiency with traditional media/PR tracking tools (i.e. Cision, TalkWalker, Meltwater).
- Strong data interpretation and visualization skills.
- Experience with advertising and creative campaign measurement.
- Strong analytical and critical-thinking abilities.
- Strong storytelling and presentation skills with C-Suite level stakeholders.
- Deep fluency in today’s culture and shifting media behaviors.
- Ability to communicate data-driven insights.
- Curiosity and adaptability to navigate fast-evolving digital landscape.
- Collaborative mindset with ability to work across functions.
Skills
- Social listening platforms
- Social media management tools
- Brandwatch
- Emplifi
- CreatorIQ
- Traditional media tracking tools
- PR tracking tools
- Cision
- TalkWalker
- Meltwater
- Data interpretation
- Data visualization
- Advertising campaign measurement
- Creative campaign measurement
- Analytical skills
- Critical-thinking
- Storytelling
- Presentation skills
- Cultural fluency
- Communication skills
- Adaptability
- Collaboration
Location
- New York, NY
Work Type
- Onsite
- Full-time
Education Level
- Bachelor’s degree in marketing, communications, data analytics, or related field
Salary/Compensations
- $165,000 - $185,000 + Bonus
Benefits
- Competitive compensation package
- Medical coverage
- Dental coverage
- Fertility benefits
- 401k match
- Parental leave
- Paid time off
- Continuous learning opportunities
- Diverse and inclusive culture
About the Company
- AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies with over 500 beer brands.
- The Growth Group, created in 2022, unifies B2B, DTC, Sales & Distribution, and Marketing teams to leverage data, drive digital transformation, and organic growth.
- The Growth Group supports brands like Corona, Budweiser, and Michelob Ultra, and digital products including BEES, Ze Delivery, TaDa Delivery, and PerfectDraft.
- The Growth Group is an exceptional team focused on understanding consumer and customer needs, harnessing new technology, and scaling growth opportunities.