Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Lifecycle Marketing Manager role.
Rezi rewrites your resume against Borrowell's job description. Free.
Tailor your resume to this Lifecycle Marketing Manager role.
Rezi rewrites your resume against Borrowell's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Lifecycle Marketing Manager posting at Borrowell — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Lifecycle Marketing Manager posting at Borrowell — free, in seconds.
About the Role
As a Lifecycle Marketing Manager, you will own the end-to-end strategy and execution of Borrowell’s core member lifecycle & subscription product lifecycle, including lead nurture, onboarding, engagement, churn prevention, and reactivation. You will ensure a seamless member experience across email, push, and in-app channels. As the lifecycle lead, you will also own the lifecycle roadmap, set the standards for contact strategy and targeting logic, and design experiments to drive platform discovery, product engagement, and retention.
Responsibilities
- Own the end-to-end strategy and execution of Borrowell’s core member lifecycle & subscription product lifecycle, including lead nurture, onboarding, engagement, churn prevention, and reactivation.
- Ensure a seamless member experience across email, push, and in-app channels.
- Own the lifecycle roadmap, set the standards for contact strategy and targeting logic, and design experiments to drive platform discovery, product engagement, and retention.
Requirements
- 4+ years in lifecycle marketing, CRM, retention, or marketing automation with direct ownership of triggered and journey-based programs.
- Hands-on experience with an enterprise ESP or engagement platform (e.g., Braze, Salesforce Marketing Cloud, Iterable, Klaviyo).
- Proven ability to shape contact strategy, frequency rules, suppression logic, and journey prioritization.
- Strong experience building behavior- and intent-based targeting and designing lifecycle experiments that move F30 discovery and retention metrics.
- Ability to design audience logic, implement dynamic scripting in content, interpret performance in BI tools (e.g., Looker, Tableau), and work with propensity model outputs.
- Clear, structured communication skills to manage cross-functional partnerships and reporting for senior audiences.
- Hands-on Braze experience
- Subscription retention experience (churn, cancel saves, win-back).
- Experience with propensity, churn-risk, or next-best-action models.
- Fintech or regulated consumer environment experience.
- Basic SQL proficiency.
- HTML/CSS familiarity.
- Knowledge of anti-spam regulations (CASL, CAN-SPAM) and deliverability fundamentals.
- CDP/Reverse-ETL experience (e.g., Hightouch, Segment, mParticle).
- Clearing a credit and criminal record check is a condition of employment.
Skills
- Lifecycle marketing
- CRM
- Retention
- Marketing automation
- ESP or engagement platform
- Braze
- Salesforce Marketing Cloud
- Iterable
- Klaviyo
- Contact strategy
- Targeting logic
- Experimentation
- Behavior-based targeting
- Intent-based targeting
- BI tools
- Looker
- Tableau
- Propensity model outputs
- SQL
- HTML/CSS
- Anti-spam regulations
- CASL
- CAN-SPAM
- Deliverability fundamentals
- CDP
- Reverse-ETL
- Hightouch
- Segment
- mParticle
Location
- Remote (Canada)
- Toronto
Work Type
- Remote-first
- Hybrid
Experience Level
- 4+ years
Salary/Compensations
- $90,000 – $140,000 CAD
Benefits
- Comprehensive Health Benefits - medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists
- Additional Health Benefits - virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals
- Maternity & Parental Leave Top-up
- WFH Reimbursement - we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you
- Employee Development Benefit - annual reimbursements on payments to help your learning
- Givewell Benefit - 1 paid volunteer day a year to give back to the community
- Flexibility - flexible working hours and a flexible vacation policy
About the Company
- At Borrowell, we’re on a mission to help Canadians feel confident about their money. We empower individuals to take control of their financial futures by providing the tools and insights needed to understand, build, and use their credit effectively.
- With over four million members, Borrowell empowers Canadians to understand their credit, build credit through Rent Advantage and Credit Builder, and make better financial product choices.
- Our team is diverse, inclusive, and driven by a shared passion for making a meaningful difference in the lives of Canadians. We pride ourselves on fostering a culture of collaboration, humility, and innovation. If you’re looking to join a company that’s transforming the financial landscape and empowering Canadians to achieve their financial aspirations, we invite you to explore career opportunities at Borrowell. Together, we can help Canadians feel confident about money.
Equal Opportunity
- At Borrowell, one of our core values and firm beliefs is that diversity makes us better. If you’re unsure about your qualifications for this position, we’d still encourage you to apply. We’re looking for candidates who have experience, but know that not everyone’s had a chance to demonstrate what they can do. What’s most important is that you have a growth mindset and care about helping people with their finances - an area in their lives that causes a lot of stress.
- Borrowell encourages applications from candidate with differing abilities. Please let us know if you require accommodation at any stage in the selection process.