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About the Role

The Senior Analyst, Reporting, Measurement & Analytics will play a critical role in understanding and improving the performance of the Middle Market demand-generation engine. The role will oversee reporting and measurement across the full marketing and sales funnel, lead complex analytical deep dives to identify performance drivers and opportunities, and help evolve the team's digital measurement strategy. This role will translate data into clear insights and recommendations for senior leaders and business partners, connecting marketing activity to prospect engagement, lead generation, Sales outcomes, and business performance. The Senior Analyst will partner closely with Marketing leaders, Sales, Analytics, Product, channel teams, and other cross-functional partners to establish a comprehensive and actionable view of performance.

Responsibilities

Oversee reporting and measurement across the full marketing and sales funnel.
Lead complex analytical deep dives to identify performance drivers and opportunities.
Help evolve the team's digital measurement strategy.
Translate data into clear insights and recommendations for senior leaders and business partners.
Connect marketing activity to prospect engagement, lead generation, Sales outcomes, and business performance.
Partner closely with Marketing leaders, Sales, Analytics, Product, channel teams, and other cross-functional partners to establish a comprehensive and actionable view of performance.

Requirements

Requires a combination of analytical rigor, business acumen, structured problem solving, and strong executive communication.

Work Type

Hybrid
Onsite
Virtual

Experience Level

Senior

Salary/Compensations

The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

About the Company

Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes.
The U.S. Small Business and Middle Market segment (SME) is the largest GCS customer segment with strong growth momentum and remains a key area of investment.
The Middle Market Demand Generation team sits within the Managed Marketing & Prospect organization in GCS.
The team is essential to the U.S. SME Sales & Marketing engine, warming and delivering high-intent leads for sales and driving acquisitions via the digital site experience.
At American Express, our culture is built on a 175-year history of innovation, shared values, and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues.
From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
We back our colleagues with the support they need to thrive, professionally and personally.
That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture.
Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

Equal Opportunity

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
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