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About the Role

We are seeking an AI Art Director / Creative Specialist to design high-quality static visuals, campaign imagery, and video sequences for our clients. Reporting directly to the Creative Director (AI), you will collaborate closely with Art Directors, Copywriters, and Studio, Production, and Account teams to support the concrete generation of AI visual assets.

Responsibilities

• Campaign and Client Pitch Visuals: Collaborate with Art Directors, Copywriters, and Creative Directors to generate static visuals, storyboards, and presentation elements that align with brand guidelines for pitches and campaigns.
• Model Execution and Optimization: Apply rigorous generation techniques (iterative prompting, image-to-image, parameter tuning, multi-stage generation) to consistently achieve commercially viable results.
• Visual and Character Continuity: Maintain optimal consistency in lighting, style, color, characters, and objects across multi-asset campaigns and video sequences.
• Video and Studio Production: Partner with Studio Designers, Video Editors, and Directors to conceptualize, generate, and refine AI-created image and video assets for final campaign production.
• Account and Pitch Support: Support Creative and Account teams by creating visual elements that enhance client decks.
• Model Exploration: Master all models within WPP Open while experimenting with external new tools, models, and execution methods to continuously improve render quality.

Requirements

• Aesthetic Sense and Eye for Design: Excellent sense of photography, composition, lighting, and color. You know how to make AI generations look realistic, high-end, and authentic while avoiding obvious AI visual artifacts.
• Process and Execution Mastery: Deep understanding of the generation process—knowing how to fix bad renders, refine prompts, manipulate parameters, and utilize image-to-image or video-to-video techniques to achieve precise results.
• Brand Understanding: Ability to analyze a brand brief or style guide and generate visual assets that are perfectly aligned with the brand's aesthetic identity.
• Visual Continuity: Demonstrated ability to maintain visual continuity (keeping the same character, object, or visual style consistent across multiple images or sequences).
• Multi-Model Experience: Hands-on experience with major image and video generation tools:
• Image Models: Google (Nano Banana/Imagen), OpenAI (GPT Image), Adobe Firefly, Stable Diffusion, ByteDance (Seedream), Midjourney.
• Video Models: Google Veo, OpenAI Sora, ByteDance Seedance, Runway, Luma.
• Prompt Engineering / Text: Anthropic Claude, Google Gemini, OpenAI GPT.
• Basic Post-Production Skills: Ability to use Adobe Creative Suite (Photoshop, Premiere) to retouch, crop, composite, or color-correct AI renders as needed.
• Ethical AI Practices: Rigorous and ethical approach to AI generation, respecting copyright and brand safety.

Skills

• Photography
• Composition
• Lighting
• Color Theory
• AI Generation Techniques
• Iterative Prompting
• Image-to-Image
• Parameter Tuning
• Multi-Stage Generation
• Brand Guideline Adherence
• Visual Consistency
• Character Consistency
• Video Editing
• Adobe Creative Suite
• Photoshop
• Premiere
• Prompt Engineering
• Ethical AI Practices
• Copyright Compliance
• Brand Safety

Location

• Kansas City
• New York
• Detroit
• London
• São Paulo
• Shanghai
• Singapore
• Sydney

Work Type

• Full-time

Experience Level

• Mid-level

Salary/Compensations

• $45,000—$95,000 CAD

About the Company

• VML, a WPP company, is a creative company that combines brand experience with commerce to create connected brands that drive growth. VML is recognized for its innovative and award-winning work that puts people first for its premier client partners, such as AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by The Forrester WaveMC reports as a leader among service providers, marketing and creative content, commercial services, global digital experience services, global marketing services, and most recently, marketing measurement and optimization services. Additionally, VML's specialized network, VML Health, is one of the largest and most awarded life sciences agencies in the world. VML's international network is powered by 26,000 talented individuals in over 55 countries, with offices including Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
• WPP is the trusted partner for the world's most recognized brands. We combine media intelligence and cutting-edge data solutions with world-class creativity, next-generation production, transformative enterprise solutions, and strategic expertise across all our businesses, all powered by our exceptional talent and our agency marketing platform, WPP Open, to help our clients navigate change, seize new opportunities, and achieve transformative growth. For more information, visit WPP.com.

Equal Opportunity

• At VML, we are committed to fostering an inclusive, stimulating work environment that also allows for career advancement. Our inclusion, equity, and belonging initiatives, along with the VML Foundation, reflect our determination to give back to our neighbors and make a positive impact in our communities and beyond. Our people are the heart of our organization. They are creators, doers, innovators, builders, or thinkers who not only drive marketing but also experiences that resonate in every action and interaction. When you click 'Submit,' the information you provide below will be sent to VML. Before you proceed with submission, we believe it is a good idea to read our Recruitment Privacy Policy. It explains how we use your personal information when you apply for a position with our company, in addition to detailing how you can update or delete the information you have provided us.