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About the Role

You will own TNT's full agency-side content engine, responsible for every newsletter, social media post, lead magnet, auto-responder series, and case study deck that drives leads into the agency. You will report to the Director of Creative Operations and collaborate closely with the creative team, performance team, and sales pipeline.

Responsibilities

• Lead generation
• Manage and grow the newsletter list
• Create content for social media and paid ads
• Develop pillar SEO content and gated content
• Manage lead magnet production from start to finish
• Create auto-responder series for leads
• Extend welcome series, segmentation, and tagging in CRM
• Schedule and track newsletter statistics
• Build new opt-in flows
• Participate in quarterly strategy planning and end-of-quarter reporting
• Ensure marketing projects are delivered on time
• Synthesize client wins into sales-ready case study decks

Requirements

• 3+ years of marketing experience, ideally agency or DTC
• Professional written English fluency for website, newsletter, social media, gated content, and ad creative
• Spoken English clarity sufficient for sync and async work with a US-based team
• Understanding of performance marketing concepts (conversion rates, CAC, LTV, MQL/SQL, marketing-to-sales funnel)
• Proficiency with AI tools in content workflow (e.g., ChatGPT, Claude)
• Demonstrated project ownership from strategy through execution and measurement
• Project management discipline to keep multiple workstreams on schedule
• Experience with GoHighLevel, HubSpot, or Salesforce for CRM automation, tagging, and opt-in flows (nice-to-have)
• Experience in DTC supplement, health & wellness, or wellness brands (nice-to-have)
• Direct response / VSL funnel experience (nice-to-have)
• Sales or BDR background (nice-to-have)

Skills

• Content writing
• Newsletter management
• Social media marketing
• Paid advertising
• SEO content creation
• Lead generation
• Email marketing automation
• CRM management
• Project management
• Performance marketing analysis
• AI content tools

Location

• Remote

Work Type

• Part-Time
• Remote

Experience Level

• 3+ years marketing experience

About the Company

• Tried and True Media (TNT) is a performance marketing agency for DTC brands in the supplements and health & wellness sectors.
• The agency has generated over $1.5B in sales for its clients since 2017.