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About the Role

Content is the connective tissue between brand, culture, and commerce, and the bar has never been higher. Audiences are more discerning, feeds are more crowded, and the difference between content that people scroll past and content that stops the thumb comes down to strategy. This role isn’t for everyone. It’s for someone who obsesses over story, structure, and signal, and who believes great content is built with intention, insight and evidence. As a Content Strategist, you’ll sit among a team of passionate, and bold thinkers who are obsessed with culture - conversations, trends, emerging behaviours with a deep understanding of what people care about and the craft that helps us meaningfully connect. You will help us redefine what best-in-class content really means, across social, editorial, brand, and everything in between.

Responsibilities

Lead end-to-end content strategy for brand, social, and editorial programs in the financial space.
Partner with creative, social, and production teams to shape briefs, guide concepting, and ensure all work ladders back to strategy.
Lives and breathes culture: constantly decoding trends, aware of the latest formats and on top of behaviour shifts to build actionable POVs that keeps the brands you touch culturally relevant and the clients ahead of the feed.
Own the full lifecycle of multi-channel content creation, publishing and measurement that can scale across markets.
Develop content ecosystems and editorial frameworks that give brands a distinct point of view, social identity and vibe.
Define and translate brand voice, tone, and narrative architecture into channel-native content that feels made for the platform, not adapted to it.
Instruct research, data, and social listening teams to uncover cultural signals and audience insights—and turn them into content opportunities.

Requirements

5+ years of content or editorial strategy experience across a holistic portfolio (social, brand, editorial, web, email, influencer, branded content, etc.).
Deep fluency in social and content platforms, including Meta, TikTok, YouTube, LinkedIn, and Pinterest with strong expertise in how content behaves natively on each.
Deep experience of content performance and social listening tools (e.g., Google Analytics, Sprinklr, Brandwatch, Meltwater, Talkwalker—Dash Hudson or similar considered an asset).
Ability to build content pillars, editorial calendars, narrative frameworks, and testing plans that connect brand storytelling to measurable outcomes.
Comfortable in a client-facing role, presenting to and collaborating with senior clients and agency leadership.
Are a natural storyteller with a sharp editorial instinct; you know what makes something worth reading, watching, or sharing.
Have the spiciest take in the room (we want people who think differently and boldly).
Are creatively driven and use data as a vehicle to unlock new content opportunities, not as a scorecard.
Have strong written and presentation skills.
Set high-quality standards for yourself and sweats the details.
Are curious by nature and consume culture across categories, formats, and generations.
Relentlessly want to improve and grow.
Act, lean in and move things forward with a realistic sense of urgency.
Have an ‘ask for forgiveness, not permission’ mentality.

Skills

Content Strategy
Editorial Strategy
Social Media Platforms (Meta, TikTok, YouTube, LinkedIn, Pinterest)
Content Performance Tools
Social Listening Tools
Content Pillars
Editorial Calendars
Narrative Frameworks
Testing Plans
Brand Storytelling
Client Facing Communication
Presentation Skills
Written Communication

Location

Toronto

Work Type

Full-time

Experience Level

5+ years

Education Level

Undergraduate Degree (Marketing, Journalism, English, Communications, Media Studies, Public Relations) or other related degrees considered an asset

Salary/Compensations

CAD $60,000-CAD $70,000 per year

Benefits

Appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.

About the Company

We’re a creative consultancy. That means we put creativity at the center of all our thinking—be it strategic consulting, design and advertising or product and service design. If you believe in the power of creativity to transform how people think and behave, you’re in the right place.
Our work is world-class — now we need the world to see it. Play in an important role in driving Leo Toronto’s creative reputation, strengthen its industry presence, and build the momentum that drives awards, growth and long-term cultural impact.

Equal Opportunity

Leo Burnett Toronto is an equal opportunity employer with a strong commitment to diversity and inclusion. Drawing on valuable perspectives and insights from our unique workforce allows us to continue sharing our best work with the world. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests.