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About the Role

This role is for a Head of Growth at a fast-growing DTC wellness brand, focusing on scaling the business through international expansion, new product launches, retention, and subscription. The ideal candidate will be commercial, driven, and hands-on, with experience scaling another DTC brand through a similar growth phase. They will set strategy and be involved in the details of performance metrics, creative, and customer journey optimization.

Responsibilities

Own the full DTC growth engine, including paid acquisition across various channels.
Develop and execute creative strategy and testing.
Manage retention, CRM, and customer lifecycle.
Drive subscription growth and reduce churn.
Optimize Shopify, CRO, landing pages, and customer journey.
Manage growth budgets, forecasting, and performance reporting.
Build and develop a high-performing growth team.

Requirements

Experience scaling significant paid media budgets.
Strong knowledge of Klaviyo, CRM, and retention strategies.
Understanding of how acquisition, conversion, repeat purchase, and subscription interrelate.
Experience in high-growth DTC businesses, particularly in wellness, supplements, beauty, or similar consumer categories.
Demonstrated success in scaling a brand.
Comfortable with setting strategy and hands-on execution, including analyzing numbers, challenging creative, and optimizing conversion funnels.

Skills

Paid acquisition (Meta, Google, affiliates, influencer, emerging channels)
Creative strategy and testing
Retention marketing
CRM
Lifecycle marketing
Subscription growth
Churn reduction
Shopify
Conversion Rate Optimization (CRO)
Customer journey optimization
Budget management
Forecasting
Performance reporting
Team building and development
Klaviyo

Location

Work Type

Full-time

Experience Level

Head of Growth
Ready to step up into a Head of Growth role

Benefits

Meaningful equity
Opportunity to build your own team
Seat at the table with the Founder and senior leadership team

About the Company

One of the UK’s fastest-growing DTC wellness brands.
Has scaled incredibly quickly since launching.
Entering its next stage of growth with ambitious plans.

Equal Opportunity

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.