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About the Role

Act-On is seeking an experienced Sr. Product Marketing Manager to drive strategy and execution within the Martech SaaS space. This role involves cross-functional collaboration to impact product strategy, go-to-market, and company success, focusing on a customer-centric approach.

Responsibilities

Leverage market research, competitive analysis, and customer insights to guide positioning, packaging, pricing, and the product roadmap.
Collaborate with leadership to create a long-term product strategy that meets customer needs and differentiates from competitors.
Partner with marketing, sales, and customer success teams to develop enablement training, sales tools, demos, and collaterals.
Engage with customers to identify challenges, opportunities, and trends, providing insights to shape solutions and address product gaps.
Represent the company with influencers, analysts, and at events, ensuring clear communication of expertise and differentiation.
Contribute to thought leadership efforts, supporting industry associations and PR initiatives.

Requirements

5+ years of product marketing experience with SaaS and/or marketing software products.
Strong understanding of the digital marketing ("martech") landscape and evolving technologies.
Demonstrated track record of driving change and successful projects with measurable results tied to business objectives.
Ability to balance high-level strategic thinking with detailed execution, manage priorities, and maintain organization.
Experience interacting with customers to understand their needs and motivations.
Strong writing and editing skills, capable of translating technical details into compelling benefits and sales enablement materials.
Ability to remain composed in a dynamic environment with shifting priorities.
Excellent analytical skills with a "test and learn" mindset.

Skills

Product Marketing
SaaS
Martech
Market Research
Competitive Analysis
Customer Insights
Positioning
Packaging
Pricing
Product Roadmap
Product Strategy
Go-to-Market Strategy
Sales Enablement
Sales Tools
Demos
Collaterals
Customer Engagement
Trend Analysis
Thought Leadership
Influencer Relations
Analyst Relations
Media Relations
Event Representation
Writing
Editing
Analytical Skills
Strategic Thinking
Execution
Prioritization
Organization
Customer Interaction

Location

Worldwide

Work Type

Full-time

Experience Level

Senior
5+ years

Education Level

Bachelor's degree
Master's degree (preferred)
Equivalent experience

Salary/Compensations

$130,000 - $145,000

Benefits

Generous Medical, Dental and Vision Benefits
Flexible time off
Monthly wellness allowance
Monthly commuter allowance
Flexible Spending Accounts for health and child care
EAP access for you and your immediate family
3 weeks paid parental leave
Paid time off to volunteer
Disability Insurance
Life Insurance

About the Company

Act-On helps marketers orchestrate the full customer lifecycle — from first touch to long-term retention.
We believe trust, not transactions, drives sustainable growth.
Our platform enables highly personalized, continuous relationship-building at scale.
We're making a deliberate push into financial services.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race or ethnicity, national origin, gender identity or expression, sexual orientation, religion, socioeconomic status, disability, age, or veteran status.
If you have a disability or special need that requires accommodation, please let us know.